As a result of the highest digital asset administration software program (DAM) choices are so alike, procuring typically comes right down to contemplating three traits: worth, ease of use, and total buyer expertise. Studying consumer opinions and searching websites like Capterra might help, however even these assets typically lack the specifics you must make an knowledgeable determination.

Fortunately, we’ve spent loads of time chatting with prospects who’ve switched from Bynder to Brandfolder — or used different Bynder alternate options — to know what it’s about Bynder that works for some shoppers… and the place others really feel Bynder’s software program is missing.

In our submit, we’ll speak concerning the high six Bynder alternate options, beginning with our software program, Brandfolder, after explaining the professionals and cons of Bynder. Our submit covers:

Bynder’s core options
The professionals and cons of Bynder
How Bynder and Brandfolder Evaluate
Different high DAM software program choices to consider

It can save you artistic groups hours and keep model consistency through the use of Brandfolder to retailer all your digital belongings, facilitate collaborative work, and share belongings with each inner and exterior customers. E-book a demo with our crew right here.

Bynder’s Core Options

Bynder’s major perform is to ingest and arrange all of a model’s digital belongings in a central location. This consists of pictures, movies, paperwork, templates, spreadsheets, brochures, advertising and marketing content material, and extra. As is the case with DAMs, it’s attainable for customers to look and discover the asset they want, they usually additionally get rid of duplicate information and outdated variations of belongings. Bynder may present branding automation to streamline the content material lifecycle and supply higher methods to manage digital asset distribution (through public and customized share hyperlinks, open asset libraries, and exterior importing options).

Bynder’s software program additionally provides just a few different merchandise, akin to:

• Inventive Challenge Administration: Bynder’s Inventive Challenge Administration device permits customers to answer asset requests, evaluation and approve new belongings, and work with groups on updating current belongings all in real-time.
• Model Identification Pointers: This enables customers to determine guidelines (model tips) on how and when to make use of digital belongings. Model Identification Pointers can embrace the whole lot from shade HEX codes and permitted fonts to “Dos” and “Don’ts” on asset utilization.
• Video Model Studio: The Video Model Studio permits customers to create new movies and modify current movies to suit particular channels and audiences. Customers can modify video size, measurement, and even add overlay textual content to repurpose video belongings as wanted.
• Digital Model Templates: Digital Model Templates permit entrepreneurs to remodel current belongings to swimsuit their particular wants, saving designers time and sustaining model consistency throughout social media channels, web sites, and digital adverts.
• Print Model Templates: Very similar to the Digital Model Templates, Bynder’s Print Model Templates permit customers to create print-ready content material from current digital belongings.
• Asset Analytics: Asset Analytics give customers a glance into how their belongings are performing, together with what number of occasions they’ve been downloaded and shared.

Bynder additionally integrates with a variety of functions, together with WordPress, Hootsuite, Vimeo, and extra. Plus, customers can entry Bynder at any time or anywhere utilizing Bynder’s iOS and Android cell apps.

Professionals & Cons of Bynder

One of many most important explanation why Bynder has a spot out there is that it’s versatile and customizable sufficient to swimsuit any enterprise measurement or trade. Whereas Bynder attracts largely enterprise companies, their software program can work effectively for mid-size and small companies, too. As a substitute of providing a “one-size-fits-all” answer, Bynder permits customers to resolve how a lot space for storing they want, improve storage as they go, and choose add-on options to tailor the software program to suit their customers.

Bynder differentiates itself by providing a 30-day trial, which makes many individuals really feel extra comfy giving Bynder a strive. Whereas this 30-day trial might be considered as a perk, it’s value noting that this 30-day interval is spent ingesting belongings, studying the ins and outs of the platform, and getting the software program up and operating; by the point you’re prepared to check Bynder’s software program, the trial is up and also you’re invested.

A number of the extra frequent complaints we’ve learn and heard about Bynder revolve round their customer support. Bynder’s crew is responsive and informative throughout the gross sales and implementation course of, however many purchasers say that contact falls off afterward. When questions come up or groups want help, Bynder might be sluggish to reply. Not solely that, however getting assist with updates or modifying options can take time, as these issues require help from Bynder’s buyer expertise crew.

Lastly, given all of Bynder’s performance, it’s no shock that Bynder could be a little expensive (which is why they might attraction most to bigger companies with greater budgets). Like most DAMs, pricing is influenced by the variety of customers, quantity of storage, and extra options; nevertheless, not like Brandfolder, Bynder prices for visitor customers, and this will hike up the fee shortly.

Brandfolder: Bynder’s High Competitor

Bynder’s major competitor is Brandfolder’s digital asset administration software program as a result of the merchandise are strikingly comparable: We provide lots of the identical options as Bynder, our platform is extremely customizable to suit totally different industries and enterprise sizes, and Brandfolder seamlessly integrates with over 40 different instruments.

When our options, you’ll discover we provide just a few issues Bynder doesn’t (and vice versa) however, for probably the most half, the 2 software program have the identical performance. Aside from ingesting and storing model belongings, Brandfolder additionally:

• Facilitates clear asset group: Customers can curate sure belongings for particular audiences, section comparable belongings in sections, group a number of belongings collectively, assign pin tags and labels to belongings for simpler searchability.
• Has a branded feel and look: Customers can customise their Brandfolder to match their model with logos, customized headers and header photographs, customized fonts and colours, self-importance URLs, and extra.
• Gives probably the most intuitive interface: Good search options like auto-tagging, pinned search phrases, AI picture recognition, computerized metadata extraction, in-document search, and prompt search options permit customers to search out the precise digital content material they want with out shuffling by means of folders.
• Permits for bulk enhancing and asset approval: Customers can merge, transfer, and tag a number of belongings without delay, handle duplicate or comparable belongings, and think about each asset’s model historical past with just some clicks.
• Lets customers edit and convert information upon export: As a substitute of downloading and modifying belongings in third-party software program, customers can select the file measurement and format they wish to obtain straight in Brandfolder. We even have preset social media sizes so customers can shortly crop and edit belongings for various channels.
• Gives collaborative instruments: Customers can annotate belongings and work by means of feedback in real-time, examine belongings out for updates, push belongings forwards and backwards between Brandfolder and Adobe Inventive Cloud, edit video information, create customizable templates for advertising and marketing and gross sales groups, and approve new or up to date belongings with Brandfolder’s workflow options.
• Retains belongings non-public and safe: Customers can change privateness settings on each Brandfolders and collections, and the Brandfolder crew implements one of the best safety instruments to guard and backup your belongings.
• Allows rights administration: Brandfolder permits customers to set expiration dates on belongings and collections and grant/deny entry to belongings through asset requests.
• Simplifies asset sharing: Between collections, permissions, customizable share hyperlinks, and embeddable asset hyperlinks, sharing belongings between groups, visitor customers, and importing to different websites requires little time.
• Supplies asset insights and analytics: Admins can view what number of occasions belongings have been downloaded, who’s downloading belongings, and the place belongings are hosted, to see how belongings are getting used (and in the event that they’re getting used the correct means).

How Bynder & Brandfolder Evaluate

The variations between Bynder and Brandfolder lie within the intangibles. Compared to Bynder, Brandfolder has:

• Shorter implementation cycles — Normally, it takes lower than 30 days to ingest and arrange all your belongings.
• Higher useability — Getting arrange in Brandfolder requires little to no coaching and navigating the software program is simple.
• Extra hands-on customer support — We try to supply one of the best customer support within the DAM trade; that’s why we provide each onboarding companies and help companies, and all shoppers obtain a devoted account supervisor, so our prospects know we’re obtainable to assist past the implementation course of.

Let’s speak extra about how Bynder and Brandfolder evaluate.

Bynder follows extra of a standard folder construction for organizing belongings, Brandfolder construction is designed to swimsuit the consumer. Most customers desire Bynder and Brandfolder over different DAM software program options as a result of each merchandise are user-friendly and simple to navigate. Nevertheless, Brandfolder is extra intuitive and scores larger by way of useability as a result of we grant the choice to desert the everyday file folder construction and use Model Intelligence machine-learning expertise to automate and improve asset metadata tagging and searchability.

Brandfolder has been in comparison with the Google Picture Search of DAMs, and that’s as a result of customers can sort in nearly something concerning the asset they’re searching for and discover the asset they want, and asset thumbnails permit customers to scroll by means of outcomes and preview belongings with out ever opening them. In Bynder, customers can get hung up looking folders and subfolders in the event that they don’t know the asset identify, the place an asset is situated, or if the asset has been uploaded to the unsuitable place, finally costing groups time.

Brandfolder provides limitless, free visitor customers. One of many largest explanation why prospects select Brandfolder over Bynder is Brandfolder’s free visitor seats: we provide limitless visitor seats at no further cost, so customers can obtain and share belongings with anyone with out worrying in the event that they’re a registered consumer. Since visitor seats can hike up the price of a digital asset administration system, companies of all sizes, admire the power to share belongings with exterior customers at no cost.

Brandfolder’s utilization analytics are extra strong. Brandfolder’s analytics are additionally extra superior than Bynder’s. Bynder provides nice perception on the variety of belongings you’ve gotten and what number of occasions belongings have been downloaded, however Brandfolder provides extra particulars on who’s downloading belongings and the way they’re getting used.

Bynder has gentle workflow performance. Whereas Brandfolder’s metadata tagging and analytics are extra strong, Bynder’s Challenge Administration Suite is barely extra superior than Brandfolder’s. Bynder’s workflow features can substitute apps like JIRA, or Basecamp, or Reich, whereas Brandfolder permits customers to push content material forwards and backwards between functions for updates and edits (nonetheless skipping the obtain course of). Bynder’s templating instruments are additionally extra handy, as Bynder customers can template with Sketch and Photoshop the place Brandfolder solely permits templating through InDesign.

It must be famous that, in relation to workflow, Brandfolder integrates seamlessly with Smartsheet to offer probably the most strong performance.

Bynder incorporates a variety of further options into their digital asset administration system, however they don’t do all of these issues effectively. That mentioned, one downside with Bynder’s software program is that it tries to do an excessive amount of. Many asset administration platforms, not simply Bynder, stray from their core providing and attempt to incorporate different options and performance of their software program for his or her customers. Whereas these options might be useful and time-saving, they will additionally trigger hiccups after they don’t work as anticipated. At Brandfolder, we preserve our concentrate on asset and content material administration — and permit shoppers to select and select the options and integrations they wish to add — in order that we will provide the very best DAM software program to our customers, as a substitute of making an attempt to be a DAM and PIM or CMS or CRM software program.

Brandfolder permits customers to make software program updates and modifications themselves, Bynder’s software program modifications require the assistance of a Bynder consultant. Past providing free visitor customers, we additionally save groups cash by permitting them to make software program updates or modify their Brandfolder options all on their very own, as a substitute of paying for skilled repairs. In fact, our groups are all the time obtainable to help with modifications or updates, however we received’t cost groups further for periodic assist.

Brandfolder has a 98% retention price and one of the best customer support within the DAM trade. Because of Brandfolder’s ease of use and top-tier buyer expertise crew, now we have the most effective retention charges — near 98% — of all digital asset administration software program. Our crew assists throughout all the onboarding course of and provides coaching so each consumer can shortly be taught the ins and outs of Brandfolder and really feel comfy utilizing the software program on a day-to-day foundation. By sticking with our shoppers and being obtainable to assist even after the implementation course of, we’re in a position to preserve a happier buyer base and keep shoppers even when they alter jobs.

Different High Bynder Options

Along with Brandfolder, many individuals who think about Bynder additionally think about Widen, Canto, Nuxeo, MediaValet, and Filecamp.

Widen Collective

Widen’s been round for over 20 years and is a high digital asset administration choice for mid-size and enterprise companies (500+ staff). Since their debut, they’ve received numerous expertise awards, expanded to over 175 international locations, and labored with shoppers and e-commerce companies throughout all industries.

Along with functioning as a DAM, Widen additionally provides cloud-based options for venture info administration, advertising and marketing workflow and useful resource administration, and model administration by means of its core integrations — as a substitute of branding themselves as a DAM, they describe their software program as a DAM+PIM answer and help the content material lifecycle from creation to distribution. Aside from their most important choices, Widen additionally integrates with many different instruments to allow artistic and advertising and marketing workflows.

We’ve seen three frequent complaints about Widen: Many customers discover the software program tough to be taught, customer support might be sluggish to reply, and the software program might be expensive (beginning at $20K). Nevertheless, after getting accustomed to the software program, many customers discover that permissioning is simple and looking belongings in Widen is straightforward, and the power to transform belongings on the fly saves groups much more time.

Canto

Whereas Widen generally serves enterprise companies, Canto is usually extra acceptable for smaller companies. We like Canto as a result of they focus solely on digital asset administration, with some gentle workflow options, with out making an attempt to stretch their choices too far. They’ve been in enterprise for over 25 years and have spent loads of time updating and refining their software program to make the ingestion course of extra streamlined, group clearer, and looking belongings simpler.

Canto customers get pleasure from its crisp UX, collaborative workflow performance, and asset portal options that permit each inner and exterior customers to look, replace, and add belongings with ease. Canto additionally integrates with 50+ different functions, and with Canto API, customers may even create their very own integrations.

Whereas Canto does lack in some further options and add-ons that may be helpful for small companies seeking to scale, they do a very good job letting smaller groups run their digital asset administration as a result of they provide primary group options and permit easy looking and sharing.

Nuxeo

The subsequent choice on our listing, Nuxeo, doesn’t outline itself as a digital asset administration system, however somewhat, an open-source content material administration system that permits customers to construct sensible content material functions. Nuxeo core choices embrace:

• Doc administration
• Case administration
• Digital asset administration
• Product asset administration
• Information administration
• Enterprise content material administration

With regard to its digital asset administration advantages, customers reward Nuxeo’s superior search and filtering choices, fashionable UI, customizable taxonomies, and versatile metadata fashions. Many reviewers additionally get pleasure from how customizable the software program is — Nuxeo is pretty developer-friendly, so IT professionals are in a position to dig deep and customise the software program to work higher for his or her groups.

Nuxeo appeals largely to enterprise companies and makes a speciality of working with monetary companies, akin to banks and insurance coverage firms. Their software program suits a variety of use instances, nevertheless it’s downfall is that ingestion and implementation might be difficult and time-consuming, reviewers report bugs and glitches when utilizing the software program, and establishing or updating the software program requires the assistance of a developer.

MediaValet

MediaValet is the one digital asset administration platform constructed on Microsoft Azure, and MediaValet focuses on digital asset administration as its core perform. Companies small and huge like MediaValet for its ease of use, collaborative workflow options, and strong search capabilities. MediaValet can ingest and arrange belongings of every type, and customers can discover digital information after import by searching asset classes or plugging in search phrases.

Customers additionally get pleasure from MediaValet’s hands-on customer support and coaching, as their help makes the ingestion and implementation processes easy. MediaValet additionally provides limitless customers, customizable AI capabilities, and a variety of integrations to make sharing belongings and dealing with groups simpler and more cost effective. To not point out, MediaValet is among the few DAMs that supply a free trial interval after you first get began.

Whereas MediaValet is pretty simple to make use of, some reviewers of the software program do point out that looking and discovering belongings might be simpler, and different reviewers point out they’re dissatisfied with the dearth of analytics and perception into how belongings are performing. One other MediaValet con is its restricted sharing performance, as there isn’t any strategy to create customizable share hyperlinks for exterior customers.

Filecamp

Filecamp is among the least costly DAM software program choices, making it a stable choice for smaller firms. Filecamp provides three plans: Fundamental, Superior, and Skilled, with prices starting from $29 to $89 per thirty days. Plans may also be upgraded or downgraded, and space for storing might be modified at any level.

Whereas the performance of Filecamp is much like Bynder, it’s much less developed and solely helps as much as 100GB of storage. Filecamp provides gentle workflow options, user-friendly sharing, easy search features, customized branding choices, consumer and folder permissioning, asset safety, and it accommodates all asset varieties (photographs, movies, PDFs, brochures, templates, and so forth.). Filecamp additionally doesn’t go loopy with add-on options and further performance — its core providing is digital asset administration and that’s what it does finest.

Getting Began With the Finest DAM Software program

Past options, shoppers ought to think about their particular wants and the general buyer expertise when purchasing for the correct digital asset administration answer. Most DAMs have the identical core performance:

• Asset ingestion
• Asset group
• Easy search
• Asset sharing
• Asset entry management
• Model historical past
• Customizable metadata info

We’ve designed Brandfolder to suit inside the worth vary of many smaller and mid-size companies whereas additionally remaining scalable to work for enterprise companies. Our groups are dedicated to aiding shoppers each step of the way in which, and selecting the best options and acceptable space for storing to fit your wants is simple. To see how Brandfolder can work for what you are promoting, schedule a demo with our groups right here.