Hegarty creates new marketing campaign for AI expertise company Genie

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The expertise crunch is affecting just about each enterprise, and should you can’t put graduates on £120k beginning salaries like a number of the authorized companies are doing, why not get John Hegarty to mastermind your advert marketing campaign as a substitute?

It helps, after all, that Hegarty is chairman of AI expertise company Genie, which is the consumer right here. Hegarty acted as govt inventive director on this work, influenced by Genie’s personal analysis exhibiting (not surprisingly) that happening a stroll, WFH, journey and experiences all have a huge impact on shaping a inventive thoughts.

Hegarty stated: “I’ve always stated that creativity isn’t an occupation, it’s a preoccupation. The inventive thoughts is working on a regular basis – it by no means stops seeing, listening, and discovering out. This marketing campaign captures precisely that. It highlights the best way creatives have a look at issues otherwise – and having Genie expertise behind the marketing campaign makes it much more particular.”