Google’s John Mueller and Ginny Marvin stated that each on the natural search facet and paid search advert facet, Google doesn’t assure clicks will result in conversions.
This was a Twitter thread the place John stated on the natural facet, “No one can assure you conversions.” I suppose not even Google…
Then Ginny stated on the advert facet “Good Bidding takes many indicators under consideration to bid based mostly on the expected conversion alternative, however each click on gained’t convert & one click on is normally not informative.”
Listed here are these tweets:
No one can assure you conversions.
— 🌽〈hyperlink href=//johnmu.com rel=canonical 〉🌽 (@JohnMu) September 20, 2022
Good Bidding takes many indicators under consideration to bid based mostly on the expected conversion alternative, however each click on gained’t convert & one click on is normally not informative. This information has good data: https://t.co/HOUVFakUn1
— AdsLiaison (@adsliaison) September 20, 2022
The unique tweet was deleted, as an FYI.
Discussion board dialogue at Twitter.
