Geico’s Gecko has just about been a solo act for his total spokes-reptile profession. However in a brand new marketing campaign, The Martin Company has introduced on somebody who can go toe to inexperienced toe with the money-saving icon—Will Arnett.

In a brand new marketing campaign, Arnett is a foil for the normally buttoned up Gecko. Within the marketing campaign, “Frenemy,” we be taught a bit in regards to the again story of the Gecko, as he meets an previous pal, Arnett, at a cocktail party, who reveals that he and the Gecko have been as soon as pals who had related goals of saving individuals cash on owners insurance coverage. Whereas the supply of their friendship rift is unstated, Arnett makes use of his winking wit to get throughout that they’re now positively well mannered foes.

In every successive spot, Arnett tries to at least one up the Gecko, discovering a misplaced canine, serving to an English-accented pal transfer, and having fun with a hockey sport—with verbal scuffling—collectively.

The artistic duo at The Martin Company main the marketing campaign, artistic administrators Kim Nguyen and Kate Placentra, mentioned that the addition of Arnett opens up new angles for the Gecko, like having him play off one other particular person and getting flustered.

“Including the superstar component simply felt pure. As a result of he’s such a giant star, you would want an equally massive star to go toe to toe with him in a enjoyable approach,” mentioned Nguyen, including that the Gecko is just too good to have a real nemesis, so he would must be a pal of kinds.

Once they wrote the scripts, Nguyen and Placentra pictured casting somebody like Arnett.

“As we obtained into it, we realized we have been describing somebody who was completely Will Arnett, however we didn’t really suppose he can be accessible,” mentioned Placentra. Fortunately, he appreciated the concept and signed on.

Placentra and Nguyen mentioned they began with enjoyable scripts, however Arnett’s improvisations introduced extra depth to the interplay with the Gecko.

“He introduced precise feeling and into this relationship that we by no means thought we might get, and it was actually enjoyable,” mentioned Nguyen.

The addition of Arnett opens up new artistic choices for the Gecko that the artistic group needs to discover.

“We’re excited to discover all the opposite relationships he may need, like, who’s his mother, and who’s his precise household?” mentioned Nguyen.