It is wanting like the tip of an period for shoe-wear retailer Foot Locker, which introduced this week that it is going to be shuttering over 400 shopping center places throughout the U.S. over the course of the following three years. This comes as the corporate is shifting its focus in the direction of specialty shops that concentrate on particular buyer bases.

In an investor day presentation on Monday, the corporate stated closing the shops will give strategy to the beginning of 300 new “idea” shops strategically positioned to focus on “sneakerheads,” prosperous consumers, and the youthful generations. The brand new shops (and popups) shall be extra of an expertise relatively than a conventional retail expertise.

This new marketing strategy has been dubbed the corporate’s “Lace Up” initiative.

The rollout shall be in partnership with Nike, as each firms see the mutually useful plan as one which invests in “sneaker tradition” and the way forward for the sneaker shopper, CNBC reported.

“We have reestablished joint planning, in addition to knowledge and perception sharing in order that we will higher serve prospects and the fruits of our renewed dedication to at least one one other will start to point out up and vacation this 12 months,” Foot Locker CEO Mary Dillon advised traders yesterday.

The particular 400 shops which can be being shuttered account for an estimated 10% of Foot Locker’s whole gross sales, whereas 35% of the corporate’s whole gross sales come from in-mall shops.

The corporate didn’t but disclose the precise places of the shops that might be shutting down.

Foot Locker hopes that the brand new idea shops will ultimately account for 50% of whole firm gross sales, with a aim of a complete of $9.5 billion in gross sales by the tip of 2026.

Presently, Foot Locker is working an estimated 1,300 shopping center places throughout North America.

The sneaker retailer was up over 5% in a one-day interval as of Tuesday afternoon following the information.