Flash Wondermint, as the first chewing gum model created in Morocco within the 50’s, is an iconic model for boomers, however not for Gen Z and Millenials. We needed to make Flash cool once more, so as a substitute of utilizing mainstream influencers like different manufacturers, we determined to handle our goal with this concept that being cool is to not be mainstream, to be adopted, or to have quite a lot of influencers. To be cool is a spirit, is to create, to observe your personal path, even when your cool will not be for everybody, or your cool is taken into account as uncool. As younger Moroccans are criticizing an increasing number of mainstream influencers, we determined to companion with content material creators consultant of various digital subcultures, and to present life to their creations in a web-based movie.

We remoted area of interest content material creators with small communities to focus on Moroccan Gen Z.
It is Medd : Designer 24 Okay followers
Salma.Jourani : photographer 9078 followers
Faiçal.Adali : Visible Artist 8233 followers
Blizzart : Visible Artist 33K followers
Sofco : Music Artist 13,8 Okay followers