Hypersomnia or oversleeping is likely one of the most telling indicators of continual despair. As a result of stigmas related to psychological well being points within the Center East, over 66% of all instances go undiagnosed. Serviceplan Center East collaborated with Dubai Science Park and Thrive Wellbeing Centre on this new print/outside marketing campaign, to lift consciousness on the topic and encourage individuals to hunt assist.

The marketing campaign is comprised of three fantastically crafted print advertisements for Dubai Science Park and Thrive Wellbeing Centre that use easy however arresting visuals juxtaposed with a thought-provoking tagline, which succinctly seize the ache and struggling skilled by many individuals going by means of psychological well being points. Jiawen Chen is the illustrator behind the poster art work.