QR Codes are seemingly in all places lately. From new dwelling listings and physician appointment check-ins, to wi-fi entry in lodge rooms, and the activation of TV adverts and junk mail – we’re seeing manufacturers and companies of all sizes constructing QR Codes into their advertising technique and creating new methods to work together with audiences.

In our new Bitly QR Code Index we analyze quantitative and qualitative information from QR Code Generator, the most recent member of the family of Bitly, to uncover key traits and behaviors driving international QR Code creation and use instances. On this report, we have a look at relations between nation, trade and buyer engagement to assist entrepreneurs, influencers, and companies of every kind perceive the developments coming down the road, in addition to see examples of progressive methods QR Codes are getting used to take advertising and communications to the subsequent degree.

Some key 2022 findings embrace:

  • 200%+ progress in QR Code utilization throughout key industries
    • The Finance trade is main in progress, adopted by the Healthcare and Authorities Providers industries
  • 40%+ enhance in QR Code engagement in 2022
    • The Finance trade is main in engagement, adopted by Music & Artwork Influencers



Christof Jaritz

Christof Jaritz, VP of Advertising and marketing & Progress at Bitly, is liable for increasing Bitly’s model presence throughout hyperlink administration, QR Codes and Hyperlink-in-bio and reaching customers in new geos and industries. He has led the Advertising and marketing and Gross sales Technique that facilitated an acquisition of Egoditor, the corporate behind QR-Code-Generator.com. He has been working within the On-line Advertising and marketing trade for over a decade and has held roles at Google and Department earlier than his present appointment.