A latest HubSpot Weblog survey requested 1,067 international advertising and marketing professionals working in B2B and B2C corporations in regards to the prime advertising and marketing tendencies they leverage, the methods they use, and the challenges they face.

On this put up, we’ll talk about the perception we gathered from director+ stage entrepreneurs about their corporations advertising and marketing methods and what they may seem like in 2022. Learn on to be taught:

Tendencies Advertising and marketing Leaders are Following

1. The highest tendencies advertising and marketing leaders comply with are short-form video, experiential advertising and marketing, and influencer advertising and marketing.

2. The tendencies advertising and marketing leaders comply with which have the very best ROI are influencer advertising and marketing, short-form video content material, and everlasting social media content material.

3. The tendencies advertising and marketing leaders corporations make investments essentially the most in are short-form video content material, inbound advertising and marketing, and social accountability.

4. Advertising and marketing leaders say they’ll enhance their investments in content material advertising and marketing, social media advertising and marketing, and influencer advertising and marketing.

5. Influencer advertising and marketing is the simplest development that director+ entrepreneurs corporations leverage.

Advertising and marketing Methods Advertising and marketing Leaders Use

1. The first advertising and marketing methods director+ stage entrepreneurs say their corporations use are social media advertising and marketing, content material advertising and marketing, and co-marketing.

2. The most well-liked media codecs in director+ stage entrepreneurs’ content material methods are movies, infographics, and blogs.

3. The highest platforms director+ stage entrepreneurs corporations put up video content material on are Fb, YouTube, Instagram, and TikTok.

4. 48% of director stage+ entrepreneurs say their major purpose when operating advertising and marketing campaigns in 2022 is rising model consciousness, adopted by rising engagement and rising income.

5. 41% of director+ stage entrepreneurs corporations leverage social media, making it the highest leveraged channel with the very best ROI.

6. 51% of director+ stage entrepreneurs say their advertising and marketing budgets will enhance in 2022.

7. The highest leveraged social media advertising and marketing methods are short-form video, influencer advertising and marketing, and interesting with audiences in remark threads. Quick-form video is the simplest and has the very best ROI.

8. 82% of director + stage entrepreneurs use automation of their advertising and marketing position, and the methods they leverage are chatbots, content material automation, and job administration.

9. YouTube is the preferred social media platform leveraged by director+ stage entrepreneurs corporations, adopted by Instagram and Fb.

10. 83% of director+ stage entrepreneurs personally use content material advertising and marketing of their roles, making it the highest leveraged channel. Social media and electronic mail advertising and marketing are the second and third most used.

11. Director stage + entrepreneurs day the highest electronic mail advertising and marketing technique their corporations leverage is mobile-friendly emails.

12. Director+ stage entrepreneurs say the advertising and marketing roles that can take prime precedence in 2022 are Content material Advertising and marketing Supervisor, Content material Strategist, and Artistic Assistant.

Challenges Advertising and marketing Leaders Face

1. Director+ stage entrepreneurs say the largest challenges they face on social media are creating partaking content material (26%), reaching goal audiences (25%), and tying social actions to enterprise outcomes (25%).

2. Director + stage entrepreneurs say the largest challenges they face with content material advertising and marketing are bettering website positioning efficiency, creating content material that receives excessive ranges of on-line engagement, and creating content material that generates leads.

3. Staying up-to-date on search engine algorithm updates and constructing area authority are the highest challenges director stage + entrepreneurs face with website positioning.

4. The 5 largest challenges director + stage entrepreneurs face of their roles are coaching their groups, measuring the ROI of promoting actions, getting sales-marketing alignment, and rising a worldwide viewers.

5. Director+ stage entrepreneurs say the largest electronic mail advertising and marketing challenges are measuring ROI, rising engagement, and emails getting despatched to spam.

6. Making certain candidate expertise, discovering candidates with the proper skillset, and attracting numerous candidates are the highest challenges director+ stage entrepreneurs face with hiring candidates.