Amway’s presence within the house water therapy (HWT) business within the Asia-Pacific area was acknowledged by Frost & Sullivan with the 2021 Aggressive Technique Management Award. Every year, Frost & Sullivan presents this award to an organization that has leveraged its “aggressive intelligence to efficiently execute a technique that leads to stronger market share, aggressive model positioning, and buyer satisfaction.” 

Through the pandemic, Amway modified its advertising and marketing technique based mostly on buyer expertise suggestions to fortify its customer-centric mannequin. By means of this, the corporate amplified its deal with strengthening its digital presence and exercise on social media and supplied important reductions on choose merchandise. 

Amway’s main product within the HWT class, eSpring, has helped the corporate improve its dominance within the HWT business inside the Asia-Pacific area, whereas providing a approach for patrons to enhance their entry to wash water whereas reducing bottled water consumption. 

“Amway units itself aside out there with eSpring by capitalizing on its strong model status and 20 years of expertise and analysis and improvement. It is without doubt one of the top-selling manufacturers of house water purification programs within the Asia-Pacific area and the world with greater than 6.2 million models offered in 48 international locations and territories,” stated Iqra Azam, greatest practices analysis analyst at Frost & Sullivan. “Each eSpring unit accommodates the equal of 10,000 500-milliliter water bottles, reducing plastic water bottle use on a big scale.”