Ford is betting the ranch (and Henry Ford’s huge legacy) on its new all-electric Explorer and the softening up course of for the 2024 launch begins now.

Historical past has performed an enormous half in Ford’s current advertising and marketing, notably with Wieden+Kennedy’s ‘Constructed Ford Proud’ marketing campaign within the US. Now it’s again to the exploration archives to exhume Aloha Wanderwell, who travelled world wide in a Mannequin T 100 years in the past, and observe her with a brand new feminine adventurer Lexie Alford – Lexie Limitless as she’s identified on the web – retracing her steps (principally) in a brand new Explorer.

Right here’s AMV BBDO’s launch advert.

And expertise firm Creativeness’s “immersive” expertise that includes the gal herself (not Aloha, the opposite one.)

All appears to hold collectively fairly nicely and it’s an attention-grabbing story.

MAA artistic scale: 7.5.

PS Wouldn’t or not it’s amusing if a brand new model of Elon Musk produces an inexpensive/workable hydrogen-powered automotive?