For the primary time in Adweek’s Company of the Yr program, Adweek is releasing the shortlist of businesses thought of for every of its Company of the Yr classes. Adweek has expanded the classes this 12 months, including Midsized U.S., Small U.S. and Multicultural to the prevailing program of U.S., World, Worldwide and Breakthrough.
For the Midsized class, U.S.-based businesses with 101-250 workers have been eligible.
How we obtained right here
Adweek invited any company to enter (with out an entry price) by offering details about its previous 12 months and greatest work. A staff of Adweek editors and reporters combed by means of the entries and created shortlists primarily based on which businesses had the best potential to face out within the ultimate spherical.
Within the ultimate spherical, businesses submitted a extra complete questionnaire that offered info on consumer wins, income development, work, DEI, sustainability, expertise retention and extra.
A jury of Adweek editors and reporters deliberated over shortlisted businesses till they have been prepared for a vote to choose a winner within the class.
On Dec. 12, Adweek will reveal the winners of every class. Under, in alphabetical order, are the shortlisted businesses eligible to win Midsized Company of the Yr.
BBH
Three issues we appreciated:
- The company added work with Google, Heineken, Barbie and Sizzling Wheels in 2022.
- BBH refreshed its design and strategic comms capabilities.
- BBH’s yearly work for Google’s push to elevated Black-owned companies on Black Friday.
Chemistry
Three issues we appreciated:
- Income elevated practically 40% behind successful AOR scopes with 5 Guys and Krystal.
- Chemistry added a minority-certified multicultural division, Chemistry Cultura, and grew it by 41%. It has presences in Miami, New York and Phoenix.
- The company’s work for Netflix, the place it created a boy band to advertise its actuality exhibits.
DDB Chicago
Three issues we appreciated:
- The store had a formidable new enterprise 12 months, successful 5 AOR relationships, together with Orkin and Reynold’s Shopper Merchandise.
- The workplace gained Cannes Lions throughout six tasks for 4 shoppers, Skittles, Coors Gentle, Twix and Miller Lite.
- The company’s work for Twix ranked amongst Adweek editors’ favourite adverts of the 12 months.
Big Spoon
Three issues we appreciated:
- Made a number of hires to construct out capabilities in social (Kristin Maverick, previously of 360i), enterprise growth (Lauren Gluck, beforehand of The Many) and total inventive with new associate Noel Cottrell.
- The company performed audits to make sure it has 100% pay fairness.
- Big Spoon’s revolutionary Stranger Issues activation is among the many greatest items of experiential work this 12 months.
Johannes Leonardo
Three issues we appreciated:
- JL has continued so as to add Kraft work over 2022 after profitable launches like “La Dolce Velveeta” and “Meatifying Magnificence” campaigns.
- The store is constructing out a predictive modeling and comms planning device referred to as Escape Velocity.
- The company’s work for brand new consumer Uber.
McKinney
Three issues we appreciated:
- The company launched its well being observe, McKinney Well being.
- The company helps information shoppers like Cease & Store, Blue Diamond Almonds and Little Caesars on sustainability.
- McKinney has made Little Caesars thrive on TikTok and produced quite a few stable spots across the NFL for the model.
Mekanism
Three issues we appreciated:
- The company scored a 75% win price on pitches in 2022.
- Mekanism merged with Eleven, which positions it because the Plus Firm’s flagship inventive company within the U.S.
- The company’s work starring Keegan-Michael Key for brand new consumer Sew Repair.
Mischief
Three issues we appreciated:
- The company is quickly scaling behind AOR wins like Tinder, FanDuel On line casino and Anytime Health.
- Mischief has retained 100% of its workers.
- The store’s work for Coors Gentle with Patrick Mahomes.
