To help Ukraine in troublesome occasions of battle, the most well-liked promoting media ‘Adweek’ launched a particular situation ‘On Ukraine, by Ukrainians’, the funds from which can go to assist Ukrainians.

We determined to hitch Adweek`s initiative and created the ‘Ukraine is our Earth’ mission in collaboration with the Weiden+Kennedy Amsterdam company. This work is predicated on one of the vital well-known images of the Earth, taken by NASA in 1990, and the long-lasting speech of astronomer Carl Sagan ‘Pale Blue Dot’, which he devoted to this picture. Impressed by Sagan’s work, we created a tribute to his speech to inform the world how each Ukrainians really feel now. The rethought manifesto was renamed to ‘Pale yellow-blue dot’ and have become a strong message of Ukraine to society. Within the textual content, the pale dot that was initially the Earth turned Ukraine. And the yellow ray towards the blue sky become a visible image of hope that Ukrainians don’t lose regardless of the darkish occasions.