Amazon receives a mean of 5.2 billion visits per 30 days, the hashtag #TikTokMadeMeBuyIt now has greater than 346.5M views on TikTok and 75% of world buyers used a Google product previously week to assist with their purchasing.

With these staggering statistics rising amongst digital channels, retailers can now not afford to not be the place their prospects are. 

Mixed with the typical consideration span of at present’s shopper being a mere eight seconds, it’s extra vital than ever for retailers to not solely meet buyers the place they’re — however make it simple for them to purchase.

At NRF 2022, Retail TouchPoints sat down for an unique interview with BigCommerce GM of Omnichannel Sharon Gee to debate the newest omnichannel commerce developments and the way retailers can ship a seamless expertise throughout channels with BigCommerce.

Let’s dive into a number of key takeaways from their dialog:

Inside Retail TouchPoints’ Interview with BigCommerce’s Sharon Gee

Retail TouchPoints: What do you imagine was probably the most impactful development to come back out of 2021? 

Sharon Gee: “In 2021, the ubiquitousness of the necessity for omnichannel technique is totally the most important development. All the eyeballs went on-line, so retailers can’t not have a technique about how they showcase their merchandise wherever the consumers really are.

“Whether or not that’s looking out direct on Google, which is not solely an advertisements platform however a market, whether or not that’s having an advert technique on Amazon, the place they’re beforehand listed their merchandise however now they want a greater advert technique, or whether or not it’s that actually fascinating intersection in social commerce that we’re seeing emerge, manufacturers now want to have the ability to floor their merchandise and make it as seamless as potential for buyers to click on and purchase in a single click on — wherever that shopper is.”

RT: Which development or developments do you imagine will rise to the highest in 2022?

SG: “I definitely assume we’re going to see much more round social commerce. 

“We’re additionally going to see this integration of advertisements and market channels merging to create experiences which can be centered on delivering probably the most seamless omnichannel shopper journey.

“Consumers wish to know, ‘Is it the product that I would like? Is it out there close to me? How a lot will it value, and when will I get it?’, they usually wish to know that info whether or not they’re scrolling by Instagram and wish to checkout proper there, or in the event that they’re going to a direct-to-consumer website with a view to analysis a product. 

“So, the rise of social commerce and the discount of friction within the omnichannel shopper journey I feel are the most important focus and developments we’re going to see.”

RT: What tech do you imagine retailers ought to prioritize with a view to present the very best buyer expertise? 

SG: “All of those channels require product knowledge. If you happen to’re sending the identical product itemizing info to your whole channels — to Google, Fb, TikTok and Amazon — you’re not going to transform.

“The product attribute knowledge is what’s required with a view to have these channels floor your merchandise in search and merchandising algorithms. [Businesses] are going to wish to put money into know-how that permits them to floor their required product attributes and stock to every channel with a view to improve conversion.”

RT: Are there any retail manufacturers you imagine are main in buyer expertise?

SG: “We now have manufacturers like Skullcandy and Solo Range on BigCommerce which can be main in expertise throughout omnichannel — whether or not which means exploring new social commerce channels and making a seamless expertise with our native integrations into Fb and Instagram, or whether or not which means they’re leveraging product knowledge with a view to floor it throughout all kinds of the channels that drive site visitors again to their direct-to-consumer experiences.”

RT: What ought to we search for from BigCommerce in 2022?

SG: “We’re going to proceed to put money into changing into the world’s main platform for omnichannel commerce. Whether or not it’s in B2C or B2B, you’re going to see us increase internationally and proceed to supply use circumstances that enable retailers to promote extra in all places.”

Promote Extra with Omnichannel Commerce

Having an omnichannel technique is now not a nice-to-have; it’s a should have for any profitable ecommerce enterprise.

BigCommerce lets you meet buyers the place they’re throughout social platforms, marketplaces, promoting channels and extra — all straight out of your management panel. With the BigCommerce Channel Supervisor, retailers can seamlessly combine and leverage knowledge throughout channels by itemizing companions like Feedonomics. 

Contemplating increasing your attain with new channels? Discover extra omnichannel sources and begin a free trial to begin promoting extra at present.