A very good advertising and marketing technique must be multi-faceted, and for a lot of manufacturers, a kind of aspects ought to embrace user-generated content material campaigns. 

By sharing genuine content material that current prospects have created on their social media platforms, manufacturers can resonate extra simply with potential prospects who’re on the fence about making a purchase order.

Consumer-generated content material (UGC) refers to any kind of content material, whether or not a photograph, video, assessment, and so on., that has been created by an actual buyer or content material creator. Getting permission to make use of after which sharing this content material is an effective way to make your social media posts stand out.

However what makes an excellent piece of UGC and the way ought to manufacturers share it to get probably the most out of that type of content material? We’ve obtained 9 user-generated content material examples to point out you precisely what this might seem like to your personal model.

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9 Consumer-Generated Content material Examples to Encourage Your Model:

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Buyer testimonials and opinions are one other nice type of UGC to share. And these are actually versatile as nicely, as they sometimes are available in textual content type, so you’ve got numerous choices when deciding how one can promote these.

Planoly obtained inventive with this tweet giving their model accolades by making a branded graphic that matches in with the remainder of their Instagram aesthetic.

Inserting screenshots of tweets and opinions in a branded graphic like that is truly a well-liked Instagram graphic, so not solely is Planoly profiting from an superior buyer assessment, however they’re additionally hopping on a significant social media design development.

Think about using the identical technique to your personal UGC campaigns. Take screenshots of tweets, LinkedIn posts, Fb posts, or opinions from assessment websites that point out your model, strategically paste it onto a branded sample or colourful background, and put up it to your Instagram feed.

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The Cormorant Boutique Lodge is positioned in La Jolla, California, in San Diego County. Their Instagram feed is crammed with photos that have been taken within the surrounding areas of La Jolla and San Diego.

This photograph is an instance of considered one of The Cormorant’s examples of user-generated content material:

The creator of this picture shared it on her personal Instagram, geotagging San Diego. As a result of this beautiful photograph was taken in an space that vacationers to the world could be involved in testing, it makes this an excellent piece of UGC for The Cormorant—even when it wasn’t taken at the precise lodge.

Whereas many types of UGC are going to have the precise product, workplace, or service within the piece of visible content material, journey and hospitality manufacturers have the distinctive benefit of having the ability to use much more visuals.

The Cormorant additionally re-shares images from native companies of their space, offering prospects with much more choices to take a look at throughout their keep in La Jolla, CA.

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TOMS launched a brand new fashion of sneakers in 2021, working with content material creators and influencers to assist promote their new TOMS MALLOW.

They re-shared this video on their TikTok {that a} consumer had beforehand made, styling the MALLOW sneakers in three alternative ways:

@tomsofficial The MALLOW styled by the one and solely @moniqueesmithxo 💕#TOMSmallow #fitcheck #fashiontiktok ♬ I HEAR YOU [INSTRUMENTAL] – Vicetone

This can be a nice strategy to enhance buyer engagement as styling movies like these carry out nicely on TikTok. And whereas the video on TOMS’ TikTok didn’t attain an enormous viewers, the authentic video reached 1000’s of individuals, serving to TOMS make a much bigger affect.

Consumer-generated content material and influencer advertising and marketing are carefully linked, and dealing with digital creators to assist enhance your UGC consumption is a superb thought.

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Consumer-generated content material doesn’t all the time reside solely on social media platforms. By additionally putting UGC in your web site and product pages, you possibly can enhance conversions by serving to customers really feel extra assured of their buy choices.

Edloe Finch is a boutique on-line furnishings retailer, and since shopping for furnishings on-line could be a little bit of a hit and miss, they assist make the method simpler by showcasing buyer images proper on their product pages. This fashion, prospects are in a position to see what the furnishings seems like in an actual dwelling, in a photograph taken by an actual particular person, reasonably than simply within the skilled product images.

The furnishings model does this in two alternative ways. First, they use UGC platform Pixlee to assemble associated images from #EdloeFinch:

These images all pertain to the precise piece of furnishings the client is .

Proper under this carousel, there’s one other part showcasing scores and buyer images from different furnishings provided by Edloe Finch:

It’s all the time a good suggestion to supply buyer images alongside on-line merchandise to assist consumers get a greater thought of what it’d seem like in actual life.

There are a selection of UGC platforms that may make it easier to to construct these widgets to your web site so that you don’t want the assistance of a designer or developer to put these photos proper in your homepage or product pages.

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We’ve already seen one instance of utilizing content material creators to assemble UGC, however we’re loving this angle from LikeMeat.

TOMS used vogue influencers to create styled movies for his or her new shoe design, and LikeMeat is utilizing meals influencers to showcase totally different recipes and methods to make use of their plant-based meat choices.

This instance exhibits a meals blogger sharing a recipe they created for warm honey butter wings utilizing LikeMeat’s plant-based boneless wings:

The video was initially featured on the creator’s Instagram feed and LikeMeat re-shared it on their very own as nicely. Should you scroll via LikeMeat’s feed, you’ll see numerous these collaborations.

For a meals model like this, their technique makes good sense. They’re exhibiting all the alternative ways their merchandise can be utilized in actual life—together with some drool-worthy video content material.

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Native, an all-natural physique care model, labored with actual prospects to create genuine advertisements for his or her social platforms. They put collectively numerous totally different kinds of advertisements, testing which carried out finest with their viewers.

This instance was created as an Instagram tales advert and was considered one of their top-performing advertisements:

Native Espresso Haus: Morning Routine Social Advert from Epiq Media on Vimeo.

Native collaborated with advert company Epiq Media to create these UGC advertisements. Through the use of an precise content material creator versus an actor, it makes the advert really feel extra relatable. Plus, the format—following a morning routine much like the favored “prepare with me” movies—immediately grabs consideration.

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One other nice strategy to get your prospects concerned in your model is by accepting consumer options. The cardboard recreation Playing cards Towards Humanity is a fill-in-the-blank card recreation that has numerous growth packs that give customers much more enjoyable card concepts.

And—true to their brutally trustworthy but hilarious model voice—they admit that almost all of our concepts are in all probability unhealthy, however they’ve a submission type anyhow that they sift via infrequently when including new playing cards to their decks.

This can be a nice strategy to get much more social engagement to your model. Create a touchdown web page in your web site that accepts buyer options after which share it in your social channels to get your prospects to work together much more with your online business.

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Lulus is a well-liked on-line clothes boutique that usually options images of actual individuals sporting their garments on their Instagram feed. They function the branded hashtag #lovelulus of their Instagram bio as a strategy to put it on the market and get their prospects to make use of their hashtag of their posts.

Within the following UGC instance, the tip of the caption says “#lovelulus by way of @username,” letting followers know that they discovered this photograph by way of their branded hashtag.

Making a hashtag marketing campaign like this may be an effective way to extend the user-generated content material you must select from, engaging your prospects to share extra images, use your hashtag, and hope to see their very own images featured in your feed.

This can be a actually frequent technique amongst vogue manufacturers, and for good motive. As a result of so many individuals wish to take #ootd images and put up them on Instagram, sharing these images as UGC simply is sensible. Be sure that to create your individual branded hashtag so you’ve got a strategy to combination all the outfit images your prospects are sharing.

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Twitter had maybe one of the ingenious user-generated content material campaigns of all time in 2019 after they took screenshots of tweets from their very own platform and used them as advert placements in subway stations throughout the US.

The platform reached out to customers whose tweets they wished to make use of with the intention to get permission and even despatched some Twitter swag in return—stickers, t-shirts, and extra.

I obtained my @Twitter swag for my put up they put up within the subway! pic.twitter.com/slKKwE2fnj

— G.M. Poet (@gmpoet_) October 4, 2019

The corporate discovered tweets that have been primarily endorsing the platform already, grabbed a screenshot, and used these photos—in tweet type—as their advert inventive.

Right here’s one nice instance evaluating the utilization of Instagram to the utilization of Twitter:

Y’ALL I’M FAMOUS!!! pic.twitter.com/d67KULVz9a

— Sarah Cooper (@sarahcpr) July 29, 2019

And right here’s one other:

My refined literary works are lastly getting the eye they deserve. pic.twitter.com/xmrzU0hwMf

— SmartassChef (@SmartassChef) July 30, 2019

These tweets are primarily promos in themselves, touting the enjoyable, transparency, and lack of filter that Twitter customers are likely to have over these utilizing different social media platforms.

This marketing campaign was an effective way for Twitter to benefit from their very own user-generated content material (i.e., actually all the tweets, which equates to billions per 12 months) to advertise their platform.

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Collect Inspiration From These UGC Examples

Take this as your signal so as to add UGC into your social media content material technique right now. Preserve these examples in thoughts as you’re employed to assemble your individual fan-made content material that you would be able to reshare.

Think about profiting from a UGC platform that can assist you collect, create, and curate the very best user-generated content material to your personal social media channels.