8 Methods to Repurpose Content material for Social Media

News Author

Alina Tytarenko

Alina Tytarenko is a part of the advertising group at SE Rating. She shares her expertise in advertising strategies, hyperlink constructing, content material advertising, and website positioning with readers.

Repurposing content material is among the evergreen advertising methods. This strategy permits web site homeowners, enterprise representatives, and entrepreneurs to recycle catchy and helpful content material and share it with extra audiences. It implies that the top-performing weblog article can turn out to be the framework of a publish in social media, whereas a white paper might be transformed into separate-standing infographics for engaging press releases, tutorials, video shows, and so forth. 

In line with Statista, there are greater than 4.32 billion energetic Web customers around the globe, and three.78 billion of them have social media accounts. These are armies of potential subscribers and clients in the event you can hit on-line channels with the assistance of repurposing content material.

What Is Repurposing Content material?

Repurposing is the method of fixing content material that has already been created into a brand new type of posting materials (texts, infographics, movies, tutorials, and so forth.). With this course of, you’ll be able to reuse any revealed data whereas extracting essentially the most worth from present assets.

The principle thought of repurposing content material is to current top-performing articles, informative white papers, interviews, and guides into publishing materials of one other vogue. However it isn’t sufficient to organize information entries for recycling. It’s price excited about how you’ll apply remodeled content material for social media posts or different on-line channel contributions.

For instance, you’ll be able to convert a weblog article that grabs the eye of the general public into:

  • A Fb or Instagram publish;
  • A brief video tutorial;
  • An infographic with statistics;
  • A Pinterest or Twitter temporary publish;
  • A Medium article;
  • A Quora or Reddit weblog article with the identical plot, and so forth.

The development analysts state that repurposing content material is a wonderful strategy in digital advertising that may all the time deliver one thing to the desk. This technique is about multitasking as a result of reused content material is a superb follow for reaching new audiences and protecting your loyal (or doubtlessly loyal) shoppers’ social calendars full. Moreover, repurposing content material is useful for model consciousness and website positioning. It’s potential to get to the highest search outcomes and enhance your organization’s repute as effectively.

Why Is Repurposing Content material for Social Media Helpful to website positioning?

website positioning might be effectively complemented with the social media posting of reused content material.

  1. To start with, you’ll be able to go for the key phrase optimization of the publications with no threat of search engine penalties for spam and key phrase stuffing.
  2. Moreover, you may have a chance to get new backlinks which can be an integral part of Google’s web site rating.

Right now’s entrepreneurs pay centered consideration to inbound hyperlinks. To have high SERPs and rank excessive in natural search engine outcomes, a lot of backlinks (however qualitative) are required. Google considers web sites with quite a few inbound hyperlinks as dependable net assets. So backlinks stay a strong rating sign within the context of search engines like google and yahoo.

Repurposing content material utilizing social media is useful for getting “votes” from different web sites. Backlinks additionally assist on-line companies to generate new leads and develop their model recognition on the Web.

For instance, ClickCease creates Fb posts primarily based on the head-notes of their weblog articles. The inbound hyperlink is positioned on the backside of the publication. The decision-to-action message goes first to have interaction Fb followers to enter the hyperlink and browse a full article.

The example of inbound link in a Facebook post
Supply: Fb

This is just one means of repurposing content material with a backlink drive for website positioning. There are different approaches for recycling ready-done materials to take into accounts in your advertising functions.

Choose the Greatest Methods to Reuse and Repurpose Content material for Social Media Posts

It is very important keep in mind that it’s best to use the best-performing content material for repurposing. Excessive media outreach is anticipated primarily based on the earlier viewers protection and the supply materials to be reused. 

To outline the efficiency charges of your content material, depend on special-purpose instruments like Google Analytics, SE Rating, and others to get an correct analytical background within the context of content material with a deal with:

  • Consuming statistics;
  • Natural visitors charges;
  • Alternatives to obtain extra backlinks;
  • Rating charges, and so forth.

Take a better take a look at all of the potential approaches for environment friendly repurposing and choose sides with the practices that meet your online business and advertising functions.

1. Share the Most Thrilling Stats from Your Case Research

The B2B market section is notable for various working options firms present to companies. It’s obligatory to make use of statistics from campaigns on social media. Extract essentially the most thrilling stats out of your case research to draw extra keen shoppers and signal extra worthwhile contracts. 

For instance, Felix-IT shared their recruitment statistics on Instagram to spotlight their profitable onboarding of scholars throughout the COVID-19 pandemic. These stats have been offered in a case research for the 2020 employment report. For Instagram posting, a shiny infographic was created.

Repurposed content example: recruitment statistics highlighted on Instagram
Supply: Instagram

2. Present Behind-the-Scenes of Getting ready for the Podcasts

The nice thought is to share podcasts associated to your online business area of interest and the challenges you may have options for. For this goal, file audio to put on platforms like SoundCloud or straight on social media (Fb, Twitter). 

Repurposed content example: the behind-the-scened of podcasts
Supply: SoundCloud

However be aware which you could additionally reuse your backstage materials for textual content content material. Why not create a weblog publish for studying, or announce the podcast launch on social media with a short description (promo) of the audio file? 

For instance, the Voice in Canada challenge usually posts bulletins about new podcasts on their Twitter account. It covers a subject of the audio and accommodates a hyperlink to observe if you wish to hearken to it. 

It’s price noting that podcasts and weblog or social media posts are good companions within the context of website positioning and public attain. They spherical one another out. Here’s a listing of suggestions for repurposing podcast content material:

  1. Collect all the fabric you want for the podcast recording and create an informative weblog publish—for instance, an in depth step-by-step information primarily based on audio insights. Generally a 30-minute podcast is an excessive amount of to hearken to. However a shiny weblog publish with photos, infographics, lists, and different components are acceptable to the viewers.
  2. Convert your podcast into a number of brief social media posts. Make them promotional and intriguing to kindle individuals’s consideration. Add all obligatory hyperlinks and photos (graphics, statistics, and so forth.) because the imagery for the publication.
  3. Create a video with the backstage of the podcast or efficiency and behind-the-scenes episodes to dip the viewers into the staging course of. This fashion, your challenge will turn out to be social-active and clear to the viewers.

3. Convert a White Paper into the Infographic

It’s price mentioning that just about any content material might be reused to turn out to be an ideal infographic in your social media, weblog articles, and presentation slides. However white paper materials is essentially the most optimum for repurposing in terms of graphical insights. The infographics primarily based on the white paper are user-friendly.

For instance, the MentalWorkout firm gives useful apps to enhance individuals’s life. Considered one of its white papers is dedicated to how sleep-deprived staff impression the underside line and methods to resolve the problem.

The corporate additionally launched a webinar associated to this subject and introduced the occasion on Instagram.

Repurposed content example: a webinar and white paper on a shared topic
Supply: Instagram

The tables and different statistics offered within the white paper and webinar have been used as promotional materials for posting on social media. And the specialists from MentalWorkout firm usually publish infographics primarily based on the white paper insights within the enterprise Twitter account.

To sum up, white paper content material is appropriate for repurposing (particularly for infographics) as a result of 90% of fabric is share-friendly and might be offered within the type of imagery. Use the next insights out of your white papers to create target-hitting infographics:

  1. Statistics, numbers, charts, tables (add some design hacks);
  2. Quotes (sensible statements can complement your publish image);
  3. Issues and options (within the type of bullet factors, lists);
  4. Conclusions and steps to undertake (insights for nice posting).

Nothing is not possible in terms of the white paper repurposing content material. For instance, Timeshifter (the supplier of the apps for jet lag and shift work) has a white paper “Circadian Rhythms and Immune Perform.”

Repurposed content example: white paper repurposing content
Supply: Timeshifter

This materials was used for each the press launch and the Twitter publish (the hyperlink to the web page with the white paper is included).

4. Share Greatest Highlights from Your Newest Webinars

Kill two birds with one stone. Within the actuality of lockdowns and the coronavirus pandemic, webinars have turn out to be highly regarded. Many individuals attend on-line programs, workshops, and different digital occasions — one of the best ways to ask your potential viewers – by way of social media networks. Share the most effective highlights in posts to arouse the webinar’s goal contributors’ curiosity.

Announce key data briefly however in a catchy means, dwell video items, and don’t restrict your self to at least one social media community. Use totally different channels – beginning out of your web site and ending with all potential profiles. Drive extra visitors to your newest webinars.

For instance, SE Rating all the time declares attention-grabbing occasions on social media networks. The newest free webinar was dedicated to YouTube website positioning. The Twitter publish highlighted essentially the most attention-grabbing subjects that have been going to be mentioned by the speaker.

It’s price mentioning {that a} extra detailed description of the webinar with a briefly offered dialogue level is on the market on the SE Rating web site.

It means which you could share highlights from webinars, on-line workshops, and different occasions by way of varied on-line channels.

5. Cross-Publish Your Stay Streams

There are a lot of methods to cross-post your dwell movies (webinars, shows, conferences, and so forth.). Considered one of them is so as to add brief reels extracted from the dwell stream to point out the previews on Instagram or Fb accounts. Moreover, you should use custom-made items of the dwell video in weblog posts (your web site, Medium, visitor posting, and so forth.).

An important cross-posting technique is to make use of attention-grabbing quotes within the textual content content material for extra user-friendliness and higher formatting.

Repurposed content example: cross-posting

Create a YouTube channel and save all of the dwell streams there to permit individuals to view your movies later. Enhance your model loyalty this manner along with enhanced UX. Take note of video podcasts primarily based on the dwell streams (use even fragments for some demonstrations). Cross-posting is a wonderful thought for repurposing video content material with a contemporary view and dynamic show.

6. Create Quick Clips That Spotlight the Greatest Moments of Your Pillar Content material

Persevering with the subject of repurposing video content material, it’s endorsed to create engaging clips grounded on the pillar insights you want to unveil. Notice that these reels ought to be brief and very participating to catch the viewers’s consideration. Video advertising is a brand new regular for in the present day’s enterprise, so social media teasers and brief clips will turn out to be useful for repurposing content material.

For instance, Domanders usually create a set of brief movies for its Instagram account to share ideas and hacks with followers. The clips are complemented with posts that include a short description of the video content material and the highlights. It’s price noting that video posts have an skilled’s viewpoint and conclusions primarily based on actual case research and the non-public expertise of the specialists.

Repurposed content example: short clips with highlights
Supply: Instagram

7. Create a Sequence of Roundup Posts from a Single Thought

Your potential clients want to see your expertness available in the market area of interest your online business performs. Opinions of influencers and specialists will turn out to be useful for high-grade repurposing content material. Interview competent specialists and leaders of minds to create a wide ranging article and reuse this materials for roundups.

First, choose sides with the burning, open-ended query your viewers want to delve into. Then, ship electronic mail invites to specialists and influencers you want to interview. The sequence of roundup posts will probably be 100% informative and thrilling if varied opinions are offered.

For instance, Social Aider usually interviews influencers within the social promoting area of interest. Considered one of their sequence of roundup posts is dedicated to 50 methods by specialists within the context of social media followers’ progress.

Repurposed content example: a series of roundup posts
Supply: Fb

Notice that there’s yet another sort of roundup for repurposing. You possibly can create content material roundup posts primarily based on some set of ideas and hacks within the area of interest. Complement them with an attention-grabbing design framework and publish the sequence usually.

It is strongly recommended to begin with skilled roundups as a result of they get extra media outreach. Create content material roundup posts in case your viewers likes this strategy.

8. Compile Consumer-Generated Content material (UGC) right into a Publish

Consumer-generated content material is a strong advertising instrument as a result of most shoppers consider opinions and testimonials greater than your stats. Don’t conceal user-generated content material, and apply it to social media. One approach to share UGC is to supply your viewers to ask your organization a variety of questions that curiosity your followers. Put together the listing of solutions and share them within the type of a publish or a video (interview).

For instance, Coursera has dwell periods in Zoom the place everybody can deal with any situation regarding a selected subject. This video interview is recorded and seems on the Coursera YouTube channel.

Repurposed content example: user-generated content
Supply: Coursera

The corporate usually refreshes the FAQ part and provides the preferred questions with solutions to their Profession Heart web page.

Don’t forget that communication along with your viewers on social media is a genius thought to extend media outreach with larger exercise within the profile. Ask questions and heat up your viewers. Prepare hashtag and remark contests to make your followers energetic.

For instance, one well-known designer Marc Jobs initiated a hashtag contest to discover a new mannequin for his performances and vogue reveals. Instagram customers who wished to take part have been requested to publish a photograph with the #castmarc and write down a small textual content about their specials.

Repurposed content example: hashtag contests
Supply: Sensible Insights

It was an actual success and a terrific advertising marketing campaign for the style designer on social media. Attempt to observe this instance and create a buzz with the assistance of UGC.

Instruments to Make Your Content material Repurposing Straightforward and Clean

Have in mind different useful instruments to make the method of repurposing content material simpler and extra result-driven. For instance, use social media scheduler and social media planner for normal posting. Moreover, automate video, audio modifying, and high-quality imagery creation. 

  • Audacity will turn out to be useful for changing video tutorials into podcasts or interviews to video guides. 
  • Designrr is crucial for the conversion of the best-performing supply materials to e-books, white papers, and different textual content content material complemented with informational imagery. 
  • Piktochart is utilized by entrepreneurs for recycling weblog posts with statistics and different quantity information entries into eye-catching infographics and shows.

Discover extra instruments at your comfort for reusing ready-posted consuming content material and scheduling sharing of high-converting publications on social media. 

Last Phrase

Repurposing content material isn’t a really sophisticated process if you understand how to reuse your top-performing supply materials. You possibly can re-energize the most effective weblog publish you might be pleased with and drive extra visitors with catchy social media posts. Your YouTube movies might be promoted within the type of Instagram and Fb teasers. Your Twitter followers will preserve observe of your new weblog posts, and software program updates with the assistance of temporary publications complemented with an energetic hyperlink.

Create podcasts, clips, and different content material recycling your insights. Do not forget that reusing content material is concerning the evergreen advertising technique that will probably be in development for a very long time. Appeal to new audiences and save your time in the present day!