In 2021, electronic mail stays a strong software for every little thing from electronic mail advertising to inside communications. However the stakes are larger. 

With the world going distant, emails play an enormous position in protecting clients, employees, and nearly everybody else linked and engaged. That’s the place an HTML electronic mail template might help.

On this submit, we’ll break down the highest 8 causes to make use of an HTML E mail Template in 2021.

What’s an HTML electronic mail template?

An HTML electronic mail template is an HTML file. It outlines the construction of an electronic mail itself and the order of content material components within the electronic mail.

HTML electronic mail template lets you add pictures, movies, and different visible components to emails. It lets you add CSS kinds to texts and different components of the e-mail. 

Its greatest trait is reusability. Working with them requires no coding expertise.

8 causes to make use of an HTML electronic mail template 

1. Readability and effectivity 

The perfect factor about an HTML electronic mail template is that it provides your content material a transparent and constant construction and circulation. Utilizing rows and dividers you possibly can break up and manage giant chunks of textual content or show data with containers, infographics, tables, and charts. 

(Supply: E mail from Contact Monkey)

While you use an HTML electronic mail template to your mass emails or inside newsletters, your readers will know precisely how and the place to seek out the knowledge they want. They’ll even be much more more likely to interact along with your communications if they will simply discover the important thing factors they’re in search of.

2. E mail monitoring

When you’ve chosen and customised your electronic mail template, you need to be sure that the e-mail you ship is definitely being opened and browse. You need to know that your design resonated along with your readers. 

 The bottom line is to make use of an electronic mail service supplier that allows you to monitor and evaluate OR, CTR, CTOR, person engagement, NPS, and different metrics.

Necessary

Stripo is built-in with over 70 ESPs and electronic mail purchasers. All of the emails that you simply construct with Stripo could be exported to an ESP of your selection in 1 click on.

You might test the record of Stripo’s integrations.

3. Larger person engagement

Until you might have skilled graphic designers in your electronic mail advertising staff, creating visually interesting HTML emails could be robust. On the similar time, visuals are essential for participating your readers. Actually, some research present that our brains course of visuals 60 000X sooner than textual content. 

With an HTML electronic mail template, you should utilize graphics, colours, backgrounds, and pictures for extra visible engagement. 

On high of that, an HTML electronic mail template enables you to create CTAs that really stand out, with daring fonts, highlights, and CTA buttons. Meaning growing your possibilities of sending your recipients to key merchandise and offers, sources, and occasion RSVPs.

(Supply: E mail from Stripo)

4. Model consistency

A key good thing about an HTML electronic mail template is which you can simply create content material tailor-made to your model.  

HTML electronic mail templates allow you to customise your message with colours, logos, and layouts particular to your group. 

The bottom line is creating an electronic mail template that displays the remainder of your model, from the messaging and graphics in your web site to your occasion invitations. The objective is a unified model expertise for anybody receiving your electronic mail. 

With an electronic mail template builder like ContactMonkey, you’ll have the choice to save lots of model colours and rows whereas optimizing your design over time by means of electronic mail monitoring.  

With Stripo’s model pointers equipment, you’ll be capable of save and share electronic mail design kinds that your staff utilized in earlier emails, together with fonts, CTA buttons, and extra. 

5. Cut back the variety of errors in electronic mail format

When utilizing HTML electronic mail templates, you scale back (I’d say, “Eradicate”) the variety of errors in electronic mail code.

When you’ve chosen a template, you possibly can edit it within the drag-n-drop electronic mail builder without having to cope with the code.  

6. Scaling electronic mail manufacturing

It is important to let your teammates construct emails with out the assistance of builders. First, it’s cheaper. Second, the less folks engaged within the course of the sooner you end it.

7. Interactivity

Do you know that interactive and AMP emails have 5.2X occasions larger conversion?

You’ll be able to simply, with no coding expertise, make the most of interactivity in your electronic mail advertising. How? 

Some electronic mail templates constructed with Stripo already comprise interactive, dynamic, AMP, and real-time content material. Some templates are gamified. You simply must barely customise them down. 

8. It saves time 

Above all, the largest good thing about HTML electronic mail templates is their skill to save lots of you time with out skimping on high quality. 

Whether or not you must ship out your organization publication or advertising electronic mail blast weekly or month-to-month, your design will at all times be ready. All you’ll must do is solely plug in your up to date content material. 

Meaning, your recipients can get the knowledge they want extra shortly whereas your electronic mail entrepreneurs can give attention to delivering correct, participating, and up-to-date content material. With on a regular basis saved, you possibly can focus extra on bettering your campaigns to constantly improve engagement. 

Closing ideas

HTML electronic mail templates are important for tapping into your viewers’s full potential. Not solely do they make your emails extra fascinating and fascinating to learn, but additionally allow you to monitor, measure, and enhance your content material shortly.