Pinterest could even be thought of by many professionals because the ugly duckling of social networks, however that isn’t what some corporations suppose. With 433 million energetic customers worldwide, it’s attainable to succeed in thousands and thousands in visitors and enhance your model consciousness via the platform should you use it properly.

On this article, we’ll record 5 manufacturers which can be doing a superb job on Pinterest to encourage you to begin or enhance your Advertising technique there. 

1. IKEA 

IKEA is a globally-recognized model that designs, creates and sells ready-to-assemble furnishing merchandise, reminiscent of kitchen home equipment, dwelling equipment, and so forth. 

On Pinterest, their Advertising technique creates a whole “dwelling environment”, sharing design and group concepts, tips about methods to use and care for on a regular basis dwelling objects. Going even additional, they share drinks and meal recipes for whenever you’ll have some pals coming by.   

Their Pinterest account actually teaches us the significance of understanding your persona deeply, so you’ll be able to construct an entire technique round exploring their way of life.

2. Airbnb

With greater than 10 million month-to-month views and greater than 165 thousand followers, the Airbnb account on Pinterest shares Airbnb’s locations from world wide, together with journey concepts and hands-on ideas.

Their content material could sound just a little apparent, I do know. However the profitable (and insightful) factor in regards to the Airbnb Advertising technique on Pinterest is how they use strategic key phrases and hashtags for extra accessible search phrases. In spite of everything, we’re speaking a few social media platform that additionally makes use of search engine marketing to ship the fitting content material to its customers.

And speaking about hashtags, they encourage their followers to additionally share their photos utilizing the Airbnb hashtag, creating a way of group and belonging. Fairly cool, proper? 

3. Etsy 

Etsy is a world on-line market, the place you should buy classic, customized, and distinctive objects from small companies and entrepreneurs. As you’ll be able to think about, the that means of “success” for Etsy is making these companies profitable through the use of their market.

So, their total Advertising technique on Pinterest relies on serving to to advertise these small companies, by giving them the area they should share their work. There, you’ll discover movies and content material handing out a “behind-the-scenes” look into small companies and their artistic processes. 

With this strategy, Etsy is selling not solely the merchandise discovered on their web site but additionally giving a voice to the promoting artist. With that, they’re making their market much more engaging for each prospects and sellers. 

4. Vogue Journal 

Utilizing the platform to create a way of exclusivity, Vogue Journal’s Advertising technique on Pinterest depends on sharing movies from photoshoots and “backstage” photographs.

After we take into consideration constructing a model group, this sort of “unique” content material can assist you to reinforce your devoted and passionate viewers.

Additionally, it’s an instance that may encourage you to diversify your content material on totally different social media and make them uniquely engaging.

5. Samsung 

Samsung’s Advertising technique on Pinterest teaches us the significance of actually understanding the social media you might be on, earlier than planning your technique strategy. That features not solely realizing the platform itself, but additionally its viewers and consumer habits. 

Should you have a look on their Instagram, you’ll discover tons of cellphone photos and content material, not solely as a result of that is their core product, however as a result of it additionally works for the Instagram viewers. However, as you had been capable of see on this article, Pinterest is extra about way of life, design concepts, and inspirational content material. 

Nicely, not by likelihood, Samsung’s Pinterest account is totally totally different from their Instagram account. On Pinterest, they give attention to home equipment and residential inspiration, since this makes excellent sense for this particular platform.

The primary lesson right here is: why waste money and time on content material that won’t make sense to your viewers? We are able to (and will) use totally different social media platforms to create totally different approaches if that is what is going to convey worth to prospects!

Do you need to proceed to be up to date with Advertising finest practices? I strongly recommend that you just subscribe to The Beat, Rock Content material’s interactive publication. There, you’ll discover all of the traits that matter within the Digital Advertising panorama. See you there!