As gross sales consultants, trainers, and coaches, we completely like it when the gross sales groups we work with shares successes they’ve had as a direct correlation to the recommendation, suggestions, and ways we share. 

Our firm tradition encourages innovation and creativity, which permits us to find new developments, and determine what works and would not work in order that we will share recommendation with our purchasers. Video is a instrument and tactic that we have explored and had the chance to get artistic with. 

Should you’re questioning how you should use video as a part of your gross sales course of, maintain studying! 

Including human context has been a confirmed tactic for fairly a while. Science tells us, the extra we

 “see” somebody, the better the possibility we “like” them earlier than we even meet for the primary time. It’s one of many causes Actual Property brokers have included their headshots on enterprise playing cards, “For Sale,” collateral and digital signatures for years! 

Should you’re unsure the place to begin utilizing video, are 5 methods you can also make video be just right for you.

5 Methods to Use Video within the Gross sales Course of

1. Video to interact and join with prospects.

One of many latest and confirmed ways to assist interact prospects and clients in your gross sales course of is utilizing video to face out and add human context to what would possible have been emailed in any other case.

2. Video to set an agenda on your assembly.

One other place to insert a video of your self is when sending an agenda on your assembly. Sending a written agenda forward of time is a greatest observe, and including video to the way you talk your agenda will help you’ve gotten a extra productive assembly. Somebody is extra more likely to retain the data you share in your agenda with video included.

3. Video to recap a gathering.

Utilizing video to recap a gathering has a twin objective, too. Along with elevated engagement and one other alternative for a prospect or buyer to “see” you, you should use the recap to substantiate your understanding of what you discovered and the subsequent steps.

4. Video to share a hit story.

Storytelling is a strong persuasion approach and what higher method to share a narrative than with video! Video captures inflection and emotion higher than e mail or a cellphone name. Once you haven’t been in a position to interact a prospect, and also you need to use a case examine or success story as a part of your try to attach, strive video!

5. Video to thank and acknowledge your greatest clients.

Utilizing video to thank and acknowledge somebody goes alongside the strains of utilizing video to share a narrative—the emotion a video can seize performs effectively right here, too.

Should you’ve by no means used video in your gross sales course of, begin with simply certainly one of these 5 methods till you get extra comfy with the method and results of utilizing video. Let go of your ego; don’t get too caught up in being polished and be your self.

Keep in mind, it is all about including human context to be human!

*Editor’s Be aware: This weblog was initially written in 2020 and has since been up to date.