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E-mail advertising continues to maintain the highest spot for advertising return on funding (ROI) with a median return of $40 for each greenback spent— virtually double the return seen by website positioning. 

With such a constructive affect on an organization’s backside line, and buyers persevering with to make use of electronic mail as the first communication channel for on-line purchases, it’s positively a channel that belongs in your advertising arsenal.

Nevertheless, there’s extra to contemplate than simply the advertising emails designed to promote your merchandise. Transactional emails have very excessive open and click-through charges—as much as 85%, in comparison with the 16.97% all-industry common open fee for different emails. This excessive stage of engagement can translate into extra income, on autopilot.

Probably the most highly effective transactional emails is the order affirmation. Routinely despatched to consumers after making a purchase order, it confirms vital details about their order. The order affirmation electronic mail Shopify offers is adequate to begin with, nevertheless it’s suggested to construct your personal as your retailer grows so as to present a extra branded expertise—and while you do, bear in mind to flip off Shopify’s computerized responses.

So should you’re prepared, let’s have a look at constructing a Shopify order affirmation electronic mail.

Order affirmation template in your Shopify retailer

Though your electronic mail can look nevertheless you need, there are key items of knowledge that consumers count on to see. Particularly, the entire following data must be included in your Shopify order affirmation electronic mail template:

1. Order affirmation and a thanks observe
2. Date that the order was positioned
3. Product particulars, together with worth and amount
4. Whole worth
5. Billing and transport addresses
6. Cost technique
7. Delivery technique
8. A ‘view order’ button that takes them again to the shop

This Shopify electronic mail template accommodates the entire data that buyers count on to see, however you would maximize the worth of the e-mail by together with different issues they could prefer to see, akin to associated objects, reductions, or useful details about their objects. Think about this instance from Patch Vegetation, which begins with a GIF to indicate the various kinds of plant that may occupy an area:

It then shares useful data for the plant’s proprietor, akin to care suggestions and discovering the best spot to maintain the plant:

Cleverly, Patch Plant’s electronic mail contains hyperlinks again to its web site, which will increase the chance of a repeat buy.

Different manufacturers, like iHerb, promote objects that the consumer is prone to take an curiosity in:

Your Shopify order affirmation electronic mail doesn’t should be restricted to at least one electronic mail. As we speak’s shoppers count on to additionally obtain a notification that the order has been dispatched, and you may comply with this up with extra emails akin to:

• Supply notification
• Care suggestions for the objects
• Low cost codes
• Associated merchandise
• Assessment requests

Omnisend’s automated workflows and templates make it a breeze to create all of the emails you need, and ship them mechanically when an preliminary motion has been taken. With versatile parameters, you may set the workflow nevertheless you need—from a single order affirmation electronic mail instantly after buy, to a sequence that sends a brand new electronic mail each two days and ends with a request for the client to go away a evaluation in your retailer.

Optimize your Shopify model voice 

Transactional emails symbolize your model so, like another buyer touchpoint, they have to be constant together with your branding. When creating your Shopify affirmation electronic mail, suppose past the order data and take into account how your model will be included. Whereas Patch Vegetation used a GIF and on-brand tone of voice, this instance from Ipsy injects character into the textual content:

The order affirmation electronic mail is a superb alternative to go away a constructive lasting impression together with your purchaser, so all the time give it the identical care and a spotlight that you just give to your web site, social media, and advertising emails. This constant and seamless expertise for guests, no matter the place they’re interacting with you, is the essence of omnichannel advertising.

Visible type customization

Talking of consistency, it’s one thing that applies to your visuals too. In case your model colours are reds and oranges in all places else, they shouldn’t be blues and greens in your Shopify order affirmation electronic mail. 

Visible type encompasses:

• Fonts. Which font do you utilize? Are there completely different ones for headings, subheadings and physique textual content? What sizes are used?
• Colours. What number of colours are in your model palette? What’s the hex code for every one, to make sure that it’s precisely the identical on each platform? Do sure colours get utilized in particular methods e.g. solely in featured photos or as a secondary shade?
• Patterns. Do you strictly use plain photos, or patterns like stripes and polka dots?
• Picture therapies. Do you all the time have individuals in your photographs? By no means have them? Are your photos black and white, or vivid and vibrant? Does your brand all the time go in the identical place?
• Emblem variants. Do you’ve particular variations of your brand relying on the dimensions of the house it’s occupying? Is your brand textual content, an icon, or each? What are the rules for utilizing the brand, akin to placement, dimensions, and sustaining the colour?

There’s no proper or flawed with any of those choices, however the decisions in your emails must be in line with the visible type of your Shopify retailer.

Make the most of cross-sell and upsell alternatives

The above-average open charges of transactional emails make them an ideal place to supply upsells and cross-sells. Having already established belief, buyers usually tend to turn into repeat consumers from a store than to all the time discover a new one. With that in thoughts, a purchase order isn’t the top of the highway for a purchaser—it’s the time to begin constructing an ongoing relationship.

With cross-selling, you’re providing extra merchandise which can be associated to the merchandise they’ve simply bought. For instance:

• In the event that they’ve purchased lipstick, they might be fascinated by different magnificence merchandise
• In the event that they’ve purchased a cellphone case, they might like a cellphone mount for his or her automotive
• In the event that they’ve purchased a pair of footwear, they might like completely different shade laces to precise their type

Upselling takes a barely completely different method, providing enhanced variations of what they wish to purchase to extend the order worth. McDonald’s might be essentially the most well-known instance of upselling, with its “Would you prefer to supersize that?” query. The supersize choice offers prospects the very same meal, simply extra of it. 

Examples of upselling are throughout us—from delis providing so as to add a cookie and drink to your order, to automotive dealerships suggesting non-compulsory extras like heated seats.

Each cross-selling and upselling enable you to to extend the common order worth of your prospects with out growing your acquisition prices, so that they’re value investing somewhat time so as to add to your automated emails.

Lower your cart abandonment fee

As a result of the Shopify order affirmation electronic mail solely will get despatched when a purchase order is made, lowering your cart abandonment fee must be a precedence.

For a wide range of causes, many individuals aren’t prepared to finish a purchase order on their first go to. And though some might bear in mind to go to your retailer once more, quite a lot of them gained’t. 

Omnisend’s capability to ship automated messages on completely different channels means that you can contact your guests to remind them of their deserted cart in a number of methods, together with electronic mail and SMS. Omnisend even syncs together with your Fb and Google Advertisements accounts, so you may present them the precise objects they added to their cart with a reminder to finish the acquisition. To make the merchandise much more interesting, you would take into account providing them a reduction or free transport.

Automated cart abandonment emails have been so profitable for Snatcher that they’re now an important element of their advertising efforts:

Our largest income generator is unquestionably our cart restoration campaigns. That is what we had been lacking in our earlier electronic mail instrument, and the payoffs have been superb up to now. We’ve been in a position to generate greater than $120,000 in lower than a yr with simply this one function … In whole, in comparison with our common marketing campaign gross sales, automation workflows have elevated our income by 74%.”

Dirk van Greuning, Snatcher founder

Wrap up

It could not all the time be the primary gross sales tactic you consider, however with a well-designed order affirmation electronic mail Shopify customers can considerably increase their income. Better of all, by automating the e-mail and making a sequence that features asking for opinions, each purchaser will obtain it with out your handbook enter. The extra opinions will assist to create belief for brand new consumers, serving to to develop your buyer base, who in flip will see the order affirmation electronic mail, and so the cycle continues.