Studying Time: 6 minutes

E-mail advertising and marketing continues to carry the highest spot for advertising and marketing return on funding (ROI) with a median return of $40 for each greenback spent— nearly double the return seen by search engine marketing.

With such a optimistic impression on an organization’s backside line, and customers persevering with to make use of e mail as the first communication channel for on-line purchases, it’s undoubtedly a channel that belongs in your advertising and marketing arsenal.

Nonetheless, there’s extra to contemplate than simply the advertising and marketing emails designed to promote your merchandise. Transactional emails have very excessive open and click-through charges—as much as 85%, in comparison with the 16.97% all-industry common open fee for different emails. This excessive stage of engagement can translate into extra income, on autopilot.

Probably the most highly effective transactional emails is the order affirmation. Routinely despatched to patrons after making a purchase order, it confirms essential details about their order. The order affirmation e mail Shopify offers is ample to begin with, but it surely’s suggested to construct your personal as your retailer grows so to present a extra branded expertise—and once you do, bear in mind to flip off Shopify’s computerized responses.

So when you’re prepared, let’s have a look at constructing a Shopify order affirmation e mail.

Order affirmation template to your Shopify retailer

Though your e mail can look nonetheless you need, there are key items of knowledge that patrons count on to see. Particularly, the entire following data needs to be included in your Shopify order affirmation e mail template:

1. Order affirmation and a thanks be aware
2. Date that the order was positioned
3. Product particulars, together with value and amount
4. Whole value
5. Billing and delivery addresses
6. Cost methodology
7. Delivery methodology
8. A ‘view order’ button that takes them again to the shop

This Shopify e mail template comprises the entire data that customers count on to see, however you possibly can maximize the worth of the e-mail by together with different issues they may wish to see, reminiscent of associated objects, reductions, or useful details about their objects. Contemplate this instance from Patch Vegetation, which begins with a GIF to indicate the various kinds of plant that may occupy an area:

It then shares useful data for the plant’s proprietor, reminiscent of care ideas and discovering the precise spot to maintain the plant:

Cleverly, Patch Plant’s e mail consists of hyperlinks again to its web site, which will increase the chance of a repeat buy.

Different manufacturers, like iHerb, promote objects that the consumer is prone to take an curiosity in:

Your Shopify order affirmation e mail doesn’t should be restricted to 1 e mail. Right now’s shoppers count on to additionally obtain a notification that the order has been dispatched, and you may observe this up with extra emails reminiscent of:

• Supply notification
• Care ideas for the objects
• Low cost codes
• Associated merchandise
• Overview requests

Omnisend’s automated workflows and templates make it a breeze to create all of the emails you need, and ship them mechanically when an preliminary motion has been taken. With versatile parameters, you’ll be able to set the workflow nonetheless you need—from a single order affirmation e mail instantly after buy, to a sequence that sends a brand new e mail each two days and ends with a request for the client to depart a evaluate to your retailer.

Optimize your Shopify model voice 

Transactional emails characterize your model so, like some other buyer touchpoint, they have to be constant along with your branding. When creating your Shopify affirmation e mail, assume past the order data and contemplate how your model may be integrated. Whereas Patch Vegetation used a GIF and on-brand tone of voice, this instance from Ipsy injects character into the textual content:

The order affirmation e mail is a superb alternative to depart a optimistic lasting impression along with your purchaser, so all the time give it the identical care and a focus that you just give to your web site, social media, and advertising and marketing emails. This constant and seamless expertise for guests, no matter the place they’re interacting with you, is the essence of omnichannel advertising and marketing.

Visible type customization

Talking of consistency, it’s one thing that applies to your visuals too. In case your model colours are reds and oranges in every single place else, they shouldn’t be blues and greens in your Shopify order affirmation e mail. 

Visible type encompasses:

• Fonts. Which font do you utilize? Are there totally different ones for headings, subheadings and physique textual content? What sizes are used?
• Colours. What number of colours are in your model palette? What’s the hex code for each, to make sure that it’s precisely the identical on each platform? Do sure colours get utilized in particular methods e.g. solely in featured photographs or as a secondary colour?
• Patterns. Do you strictly use plain photographs, or patterns like stripes and polka dots?
• Picture remedies. Do you all the time have individuals in your photographs? By no means have them? Are your photographs black and white, or vivid and shiny? Does your brand all the time go in the identical place?
• Brand variants. Do you’ve particular variations of your brand relying on the dimensions of the area it’s occupying? Is your brand textual content, an icon, or each? What are the rules for utilizing the emblem, reminiscent of placement, dimensions, and sustaining the colour?

There’s no proper or improper with any of those choices, however the selections in your emails needs to be in keeping with the visible type of your Shopify retailer.

Reap the benefits of cross-sell and upsell alternatives

The above-average open charges of transactional emails make them an ideal place to supply upsells and cross-sells. Having already established belief, customers usually tend to develop into repeat patrons from a store than to all the time discover a new one. With that in thoughts, a purchase order isn’t the top of the street for a purchaser—it’s the time to begin constructing an ongoing relationship.

With cross-selling, you’re providing extra merchandise which are associated to the merchandise they’ve simply bought. For instance:

• In the event that they’ve purchased lipstick, they could be desirous about different magnificence merchandise
• In the event that they’ve purchased a cellphone case, they could like a cellphone mount for his or her automotive
• In the event that they’ve purchased a pair of footwear, they could like totally different colour laces to specific their type

Upselling takes a barely totally different strategy, providing enhanced variations of what they need to purchase to extend the order worth. McDonald’s might be probably the most well-known instance of upselling, with its “Would you wish to supersize that?” query. The supersize possibility provides clients the very same meal, simply extra of it. 

Examples of upselling are throughout us—from delis providing so as to add a cookie and drink to your order, to automotive dealerships suggesting non-obligatory extras like heated seats.

Each cross-selling and upselling assist you to to extend the common order worth of your clients with out rising your acquisition prices, so that they’re price investing just a little time so as to add to your automated emails.

Lower your cart abandonment fee

As a result of the Shopify order affirmation e mail solely will get despatched when a purchase order is made, lowering your cart abandonment fee needs to be a precedence.

For quite a lot of causes, many individuals aren’t prepared to finish a purchase order on their first go to. And though some might bear in mind to go to your retailer once more, quite a lot of them received’t. 

Omnisend’s potential to ship automated messages on totally different channels means that you can contact your guests to remind them of their deserted cart in a number of methods, together with e mail and SMS. Omnisend even syncs along with your Fb and Google Advertisements accounts, so you’ll be able to present them the precise objects they added to their cart with a reminder to finish the acquisition. To make the merchandise much more interesting, you possibly can contemplate providing them a reduction or free delivery.

Automated cart abandonment emails have been so profitable for Snatcher that they’re now an important part of their advertising and marketing efforts:

Our greatest income generator is unquestionably our cart restoration campaigns. That is what we had been lacking in our earlier e mail instrument, and the payoffs have been superb up to now. We’ve been in a position to generate greater than $120,000 in lower than a yr with simply this one function … In whole, in comparison with our common marketing campaign gross sales, automation workflows have elevated our income by 74%.”

Dirk van Greuning, Snatcher founder

Wrap up

It could not all the time be the primary gross sales tactic you consider, however with a well-designed order affirmation e mail Shopify customers can considerably increase their income. Better of all, by automating the e-mail and making a sequence that features asking for critiques, each purchaser will obtain it with out your handbook enter. The extra critiques will assist to create belief for brand spanking new patrons, serving to to develop your buyer base, who in flip will see the order affirmation e mail, and so the cycle continues.