Producing content material advertising matters doesn’t must be daunting. Generally you possibly can choose a theme and riff on it.
Content material advertising is the act of making content material, publishing it, and selling it with the purpose of attracting, participating, and retaining clients. Content material advertising is commonly paired with search engine marketing to assist carry potential clients to a enterprise’s web site.
Every month since 2014 I’ve created a listing of content material concepts to encourage retailers. For August 2022, I’m displaying how a single idea or theme can generate many extra concepts.
As I sat down to jot down, one thing concerning the yr 2022 attracted me. It was all of the quantity twos, particularly the 22 on the finish. So I began eager about content material concepts not just for August however, extra particularly, for August 22, 2022. This date gave me a path to comply with, making it simple to generate this checklist.
I hope you discover these subject recommendations — and the notion of operating down an idea — useful.
1. August 22: Loch Ness Monster Sighted
The Loch Ness Monster — typically referred to as Nessie — is a creature stated to stay in a comparatively massive lake (Loch Ness) within the north of Scotland. Loch Ness is about 23 miles lengthy and as a lot as 788 toes deep.
The primary sighting of this sea monster goes again to the yr 564 and the twenty second day of August.
This alleged photograph of the Loch Ness monster was taken in 1934. The picture is essentially believed to be a hoax. Supply: Wikipedia.
Saint Columba was a monk, missionary, and abbot credited with spreading Christianity in Scotland. He was born in 521 AD in Eire, and, after coaching, he got down to convert the pagans.
A biography of Saint Columba written whereas he was alive claimed Nessie was about to assault one other when Columba shouted for the beast to cease and ordered it again into the water.
There have been quite a few sightings of the monster since Columba, however there isn’t any definitive proof that it exists. Some imagine Nessie is a delusion, whereas others suppose it may very well be actual.
To your firm’s content material advertising efforts this August, think about using Nessie as inspiration. You could possibly write concerning the Loch Ness Monster itself — becoming for an internet retailer that sells journey guides or baggage. A pictures or digicam store would possibly write an article concerning the varied Nessie images or movies — and even create one in every of its personal.
Otherwise you would possibly discover different myths that make sense for what you are promoting or clients.
2. August 22: Eat a Peach Day
To a botanist, peaches are a stone fruit associated to plums, apricots, and nectarines. To an economist, peaches are a preferred meals commodity grown worldwide, with China, Italy, Spain, and the U.S. being the highest producers.
A nutritionist would possibly say that peaches are an excellent supply of dietary fiber and nutritional vitamins A and C and that peaches might be eaten contemporary, canned, or baked.
Make the pleasant peach a content material subject in August. Photograph: LuAnn Hunt.
However for everybody else, peaches merely style good.
To include peaches and Nationwide Eat a Peach Day into your organization’s content material advertising, write about recipes that function this fruit, describe its well being advantages, or focus on storage and preservation suggestions.
You could possibly additionally write concerning the historical past of peaches and their totally different varieties.
Whereas they’re a pure subject for culinary shops, peaches is perhaps a refreshing content material concept for a lot of different companies.
3. August 22: Tooth Fairy Day
The tooth fairy is a legendary creature — not not like Nessie — who leaves cash below a toddler’s pillow when that little fellow or misses loses a tooth.
Some argue that the tooth fairy story originated in Europe and was dropped at America by immigrants. There are a lot of totally different variations of the story, however all of them share the identical premise: a creature comes to gather enamel in alternate for a reward.
Others recommend that the story is a type of well being training propaganda created within the early twentieth century to assist promote good dental hygiene. The American Dental Affiliation, for instance, recommends that all of us get no less than two enamel cleanings per yr. For that reason, there are two nationwide Tooth Fairy Days in the USA, February 28 and August 22.
May the tooth fairy be a strategy to get children to care about their enamel? Photograph: Toa Heftiba.
Content material entrepreneurs might inform the origin of the tooth fairy (a factual model or a brand new made-up one), give attention to recommendation for fogeys, or function dental merchandise. The subject might work for on-line shops that promote something from toys to toothpaste.
4. August 22: Invoice Parcells’ Birthday
Invoice Parcells is a retired American soccer coach who labored within the Nationwide Soccer League for greater than 30 years, together with serving as an NFL head coach for 19 seasons.
A comparatively younger Invoice Parcells poses with a falcon in 1978 when he coached on the U.S. Air Power Academy. Supply: Wikipedia.
Parcells led 5 groups to the playoffs and gained two Tremendous Bowl titles with the Giants in 1987 and 1991. He’s thought-about top-of-the-line coaches in NFL historical past and in 2013 was inducted into the Professional Soccer Corridor of Fame.
On August 22, 2022, Parcell turns 81.
For content material entrepreneurs at retail sporting items or memorabilia retailers, Parcells’ birthday is a wonderful time to jot down about his life and profession, spotlight a few of his well-known quotes, or focus on his teaching model and the way it has influenced others. You could possibly additionally profile some gamers he coached who had profitable NFL careers.
5. August 22: Liquid Cleaning soap Patented
The writers and video creators liable for content material advertising at cleaning soap producers and retailers are undoubtedly consultants at stain removing, deodorizing, and basic family upkeep.
However the idea of cleansing extends past cleaning soap. For instance, eradicating the odor of smoke or sweat from garments might be difficult. Three fashionable suggestions don’t contain conventional detergent.
- Use white vinegar.
- Soak in baking soda and water.
- Add lemon juice to your load of laundry.
Liquid cleaning soap was first patented on August 22, 1865. Photograph: Matthew Tkocz.
The primary U.S. patent for liquid cleaning soap (No. 49,561) was awarded on August 22, 1865, to 1 William Sheppard of New York.
Therefore entrepreneurs might create content material about Sheppard’s unique invention or increase into non-traditional cleansing options.
