Instagram has been leaning extra into its video technique over the previous few years. In July 2022, the app introduced that every one new movies beneath quarter-hour might be shared as Instagram Reels. Customers had been additionally granted entry to Reels enhancing instruments to make movies extra participating.

In response to The Sprout Social Index™, shoppers discover short-form movies 2.5x extra participating than long-form movies. And it’s probably the most participating sort of in-feed social content material, so short-form is unquestionably a crowd favourite.

With the power to publish longer movies and shoppers’ love of quick type video, there’s quite a lot of Reel-estate for manufacturers to get artistic and increase their engagement.

Listed here are 20 damaged down by business that will help you get impressed and enhance your video technique.

Instagram Reel concepts for style and retail manufacturers

Since retail and style manufacturers are innately about showcasing merchandise in a beautiful means, utilizing Reels for advertising and marketing feels pure. Push artistic boundaries to your model with these concepts:

1. Promote scorching in-store gadgets

File some clips of your hottest merchandise, like Misplaced Women Classic’s Reel beneath. Together with displaying a scorching merchandise, they embody a bit extra details about the product and the designer.

 

2. Present the method and a buyer response

It’s simple to take lovely pictures when you may have a bodily product, however in the event you supply a service, take your followers via the method of your service and present the tip outcomes with a cheerful buyer.

Alexis Gaines is an Atlanta-based hairstylist who makes use of this system usually to indicate the totally different companies she offers. Within the Reel beneath, she makes use of a time-lapse for a brand new service and ends the video with a extremely happy buyer.

 

3. Create enjoyable situations to showcase your stock

Step into your creativeness and create situations to showcase your stock. Brainstorming locations or conditions to your stock may assist prospects envision themselves utilizing your product, particularly in the event that they’re purchasing with intention.

 

Within the Reel above, Solo Range exhibits a gaggle of associates having fun with a women night time in. The video options the Solo Range Mesa, which the chums use to make s’mores and different treats. Setting the scene to your prospects is a good avenue to exhibit your merchandise exterior of what may usually come to thoughts.

4.  Use video to hold out a social media contest

Give your engagement a lift by making a social media contest fueled by video.

MeUndies collaborated with creators like Lauren-Ashley Beck to advertise their social media contest, #GetSpookywithMe. Within the video, Beck exhibits off her pajamas for a spooky date night time inside. The TV host and former Survivor solid member units the scene with contemporary baked cookies, Halloween decorations and extra. 

 

Observe how the underwear and loungewear model included all the competition particulars within the caption. Branded challenges like this interact your viewers past typical call-to-actions resembling likes, feedback and shares.

5. Share a truth to showcase your values

Clients usually tend to purchase from manufacturers that align with their private values—it’s 74% extra vital to shoppers than it was in 2021, in keeping with information from The Sprout Social Index™.

Sharing info about points your organization cares about is a simple, efficient strategy to current your model values.

Grove Collaborative is an eco-friendly, sustainable family cleaner and private care model, so sharing a truth about recycling is an ideal match. Together with debunking a delusion about plastic recycling, Grove Collaborative defined why they switched product packaging to glass and aluminum solely.

 

The model additionally used this fact-sharing method to honor World Psychological Well being Day. Within the video beneath, a content material creator makes use of Grove Collaborative merchandise to do laundry, sharing quick info through voiceover and textual content overlay.

 

6. Use creators and influencers in intelligent methods

In early October 2022, Krystal introduced the launch of their new Facet Chik rooster slider. The fast-food model partnered with influencer Brittney Renner to let prospects know they aren’t attempting to interchange your favourite Southern-style rooster sandwich, they simply wish to be your Facet Chik.

 

Krystal is headquartered in metro Atlanta, a metropolis identified for its leisure business. The Facet Chik is the primary new menu merchandise since rapper 2 Chainz turned Krystal’s head of artistic advertising and marketing. However why add in Reener? Alongside together with her health content material, Reener gained notoriety for her relationships with rappers and athletes—a facet of her life that she isn’t shy speaking about. In different phrases, the model embraced its connection to Atlanta tradition to launch the sandwich.

Collaborating can result in main wins to your model. However to ensure that all these partnerships to achieve success, you must discover the correct influencers for your enterprise and viewers. And Krystal’s intelligent, tongue in cheek video is a chief instance of getting it proper.

Instagram Reel concepts for larger schooling establishments

Feed alumni’s nostalgia with content material that makes them reminisce about their school days.

The College of North Carolina at Chapel Hill walks viewers via the Tar Heels’ well-known murals and prompts alumni to remark with their favourite masterpiece:

 

Campus and city excursions are an effective way to attach with alumni, however they’re additionally nice for getting potential college students enthusiastic about coming to campus. This Reel from the College of Georgia not solely showcases a fantastic campus, however a pupil tour information offers details about why every location is so central to the Dawg Nation:

 

 8. Get cinematic and showcase college students

Talking of the College of Georgia, the establishment positively is aware of how one can inform an amazing story. On this Reel, the college highlights the distinctive journey of third-year pupil, Hayden Swank. With crisp voiceover and picturesque photographs, the Reel emulates a documentary.

 

Its excessive manufacturing high quality paired with genuine storytelling makes the Reel a standout, but it surely’s additionally an effective way to characteristic present college students to potential college students who’re nonetheless deciding the place to proceed their schooling.

9. Have interaction your college students

This concept additionally makes use of a social media contest, however as a substitute of the model selecting the winner, followers vote for his or her favourite items of content material.

For instance, Indiana College inspired college students to submit their greatest pictures and/or movies of campus through the fall. Within the caption, IU explains college students will vote for his or her favourite pictures and movies on Instagram. Together with IU gear—and everyone knows school college students love freebies—winners get to be featured on the college’s social media.

 

This system engages present college students over an extended time period. It additionally creates a means for potential college students to see some lovely campus pictures and envision themselves there.

10. Provide sources throughout midterms and finals week

It goes with out saying that midterms and finals week are very tense for school college students. Assist your pupil physique ease their minds by offering sources, resembling free meditation or examine snacks.

Arizona State College inspired college students to observe every day mindfulness and self-reflection for #SelfImprovementMonth.

 

Discover how they level to ASU’s Mindfulness Heart Instagram web page to supply college students with extra sources.

Instagram reel concepts for business-to-business manufacturers

Opposite to widespread perception, you need to use Instagram for B2B manufacturers. Right here’s how one can create Reels to your B2B firm:

11. Promote an upcoming occasion

Get your viewers pumped up for an upcoming occasion. Atlanta-based artistic company Chemistry used this system to advertise a workshop for professionals in digital promoting, public relations and media manufacturing.

The Reel beneath options their chief artistic officer, Chris Breen, speaking in regards to the company’s shoppers and sharing his ideas on the business.

 

Chemistry’s video generates curiosity by previewing the kind of beneficial thought management professionals are in search of inside their business. 

12. Showcase model values and tradition in a enjoyable means

Chemistry additionally makes use of Reels to showcase the company’s values and tradition. On this video, we’re greeted by Odie for “Dogsplaining with Chemistry.” The cute pup and associates are seen within the workplace as Odie explains a core part of Chemistry’s values and tradition:

In different phrases, assume exterior the field with regards to illustrating your model’s tradition and values. Chemistry has a dog-friendly workplace and the Reel itself proves to be one other instance of the kind of creativity the company produces.

13. Use animation

Use animation to showcase new updates and options to your product. Instagram Reels are lush with movies utilizing strictly picture and video, so animation may help freshen your model’s feed.

Zoom used animation to announce Zoom Crew Chat:

 

Your animations don’t should be advanced or tremendous detailed. Discover how the animation is simplified, however nonetheless mimics what the brand new characteristic appears to be like like. In truth, the less complicated the animation, the higher as a result of they’re simpler to digest. Nonetheless, similar to enhancing, animating can take quite a lot of time and sources so make it simple in your staff!

14. Publish a satisfying time-lapse

Use time lapses to hook viewers inside seconds. Time lapses are simple to shoot and edit, decreasing the carry to your model’s artistic and social groups. You’ve in all probability seen time lapses for cooking movies or murals, however this explicit Instagram Reel thought is nice for manufacturers with area of interest audiences too.

Inventables, a pc numerical management (CNC) model, used a time lapse to advertise the launch of their 3D carving:

By displaying a chunk with intricate particulars inside a short while body, Inventables illustrates the extent of sophistication their product gives.

15. Use a trending sound

Movies are all about visuals, however manufacturers may lean on sound-driven Reels. When used appropriately, B2B manufacturers can capitalize on trending sounds. For instance, Inventables used the “Go Little Rockstar” pattern to exhibit how a small bit can be utilized to construct a formidable signal:

 

The sound is unquestionably the star of the present, however the caption is the supporting actor on this state of affairs as a result of it enhances the Reel so properly. Within the caption copy, Inventables consists of two name to motion prompts and solutions a FAQ. It additionally captures a narrative in regards to the featured drill bit within the video. When your model makes use of a trending sound in a Reel, take into account how one can proceed to have interaction your viewers within the caption.

16. Share business suggestions with a speaking head collection

Sharing suggestions associated to your business exhibits your model is conscious and provides a possibility to supply thought management.

ClickUp, a venture administration platform, use their #WorkBestie collection to share productiveness suggestions.

For instance, on this Reel, Work Bestie talks in regards to the dos and don’t of making a gathering:

 

Speaking head collection are extremely popular and an effective way to showcase your model’s character and voice.

17. Take part in seasonal cheer

Holidays are once we join with our family members and create recollections. B2B manufacturers can profit from vacation advertising and marketing with festive Reels.

The characteristic administration platform LaunchDarkly posted a Halloween-themed Reel. The submit encompasses a jack-o’-lantern animation with LaunchDarkly’s emblem on the pumpkin:

 

Reels like these are one other simple strategy to showcase your model’s character. Plus, it creates a path to your buyer to have interaction on subjects they already take pleasure in speaking about.

Instagram reel concepts for presidency businesses and nonprofits

Authorities businesses and nonprofit organizations may use Reels in artistic methods. Right here’s some inspiration:

17. Publish a recap of an occasion

Hold your viewers updated by offering protection of previous occasions. Your followers who attended will take pleasure in reminiscing and also you’ll make others excited for the subsequent occasion.

Inexperienced Metropolis Market posted a recap of their annual Chef BBQ pageant, that includes dishes, vendor tables and extra:

 

Reel recaps like this one may even result in extra donations and/or funding as a result of it offers memorable visuals to what your model does.

Instagram Reel concepts for journey / tourism manufacturers

18. Share a #relatable journey frustration

A number of the greatest social media memes are primarily based on #relatable content material. Have you ever ever bought in-flight wifi to speak along with your family and friends, solely to get zero responses?

Nicely, the journey app, Hopper posted about it:

 

Clients are in search of model authenticity on social, so relatable content material resonates with many individuals.

Instagram Reel concepts for healthcare corporations

Even the healthcare business can profit from utilizing Instagram Reels. Listed here are just a few of our favourite concepts:

19. Highlight frontline professionals

Place the highlight on frontline responders who’re making a distinction. The Grady Well being System posted a slideshow of paramedics to rejoice #EMSWeek:

 

GHS additionally reposted an previous music video that includes paramedics and different frontline companions:

Healthcare professionals face extreme challenges on daily basis, so posting light-hearted content material like this helps carry their spirits and honor their every day contributions. In addition to, who doesn’t love some hometown spirit a-la hit songs?

20. Use ASMR

Together with trending sounds, ASMR movies on Instagram are extremely popular. The pet insurance coverage model Figo (sure, we’re counting our furry associates within the healthcare house) used ASMR within the Reel beneath as a name to motion:

As you may see, a number of individuals commented with their vote for one of the best ASMR sound. This Instagram Reel thought is one other nice instance of benefiting from captions to funnel social site visitors to your model’s web site.

Refill your content material calendar with these Instagram Reel concepts

With this listing of Instagram Reel concepts, begin brainstorming to your model and get impressed to create extra Reels that’ll make your feed stand out.

To study extra in regards to the ins and outs of Instagram, try our information on Instagram insights.