Congratulations in your engagement! Not within the romantic sense, after all (that’s none of our enterprise), however in the event you’re studying this submit, it signifies that you’re dedicated to rising your social media engagement.
Learn on for the most effective suggestions and methods to get extra likes, feedback, shares and saves in your content material—it’s an enormous dedication, however we do loopy issues for the followers we love.
Bonus: Use our free engagement charge calculator to search out out your engagement charge 4 methods quick. Calculate it on a post-by-post foundation or for a complete marketing campaign — for any social community.
What’s an engagement submit on social media?
An engagement submit on social media is any kind of content material that encourages audiences to work together with it, for instance, by liking, commenting on, sharing or saving. Engagement signifies that a consumer is connecting with the content material and taking a particular motion in consequence, not simply being a passive viewer.
Engagement charge is without doubt one of the most correct methods to measure your success on social media. You’ll find your present engagement charge by utilizing Hootsuite’s free engagement charge calculator, and increase these numbers by attempting the next methods.
19 Engagement submit concepts for 2023
1. Host a giveaway
No social media technique is assured—that’s, aside from giveaways. Providing free stuff and asking folks to work together with you in trade (e.g. by answering a query in a remark) is without doubt one of the easiest and only methods to spice up your engagement. One of these engagement submit is most typical on Instagram and Fb.
Once you host a giveaway, first determine what your engagement targets are. Are you aiming to get numerous feedback, increase followers, enhance your like depend? Then, determine your entry technique based mostly on these targets.
Internet hosting a contest or giveaway will:
- Enhance your engagement metrics, like variety of feedback, shares, likes and saves
- Give customers one thing to realize when interacting along with your content material
- Enhance your relationship along with your followers
2. Maintain a caption contest
A caption contest is a kind of contest or giveaway that requires the consumer to be just a little inventive. It’s not nearly liking a submit or tagging a pal; entrants must put some thought into their solutions. Caption contests are most profitable with dynamic, participating images, like this one:
Having a caption contest may also help you:
- Encourage your followers to meaningfully work together along with your content material
- Increase the variety of feedback you might have on a submit
- Foster group, as entrants like and touch upon different’s entries
3. Be relatable
Relatable content material may be very sharable. Customers who join along with your posts (or know somebody who connects along with your posts) are prone to tag pals, share and save your content material.
Supply: Fb
For instance, the submit above from on-line journal Reductress factors out the very area of interest (however relatable) drawback of consuming with out watching TV. The submit has a ton of feedback, largely of individuals tagging their pals, in addition to 70 shares and virtually 1000 likes.
Being relatable will result in:
- Customers tagging their pals in your feedback
- Constructing an genuine relationship along with your viewers
- Extra variety in your content material (not each submit must be solely marketing-focused)
4. Host a ballot
Who can resist a ballot? Polls on social media are extraordinarily straightforward to take part in. Plus, polls on Twitter and Instagram each have an added engagement incentive: customers can’t see the outcomes of the ballot until they vote themselves, which signifies that they should interact so as to achieve data.
Supply: Twitter
The extra controversial the ballot, the extra seemingly you’re going to be to generate extra engagement—customers might begin duking it out within the feedback or share the outcomes on their very own feeds.
Controversial doesn’t essentially imply severe. For instance, the outdated pineapple-on-pizza debate is all the time prone to generate some robust opinions (however so far as we all know, it’s by no means began a conflict).
Internet hosting a ballot will:
- Create a easy, straightforward method in your followers to have interaction along with your content material
- Can help you get an concept of what your viewers’s opinions are
- Create shareable statistics for each you and your followers
5. Ask for stitching/duets
One of these engagement submit is especially efficient on TikTok, the place you may ask viewers to duet or sew your content material. It is a rather more high-commitment kind of engagement than a like or remark, however it is going to usually yield extra invaluable outcomes.
@kaidenmiller_ #duet with @m0lnigt this was fairly cool #ReadyForHell #duetifiaccidentallydrewyou #isthatme
For instance, there’s numerous artists on TikTok posting “duet this if I unintentionally drew you” movies—which normally present a number of drawings of individuals with random options. Different TikTok customers are inspired to duet the video in the event that they see themselves within the combine.
Asking for stitches or duets may also help you:
- Encourage different customers to make movies that incorporate your content material
- Talk clearly to your followers that you just’re on the lookout for this type of engagement
- See what sort of content material excites your followers essentially the most
This one is TikTok-specific, too. TikTok is exclusive in you could reply to particular feedback by making a video that immediately addresses them, with the unique remark integrated into the brand new TikTok.
@themarshmallowco Replying to @sincerelysincerity Let’s make and pack this order for Honest 😊 #marshmallow #candymaking #candytok #orderpacking #packanorderwithme
This instance from a marshmallow making firm proves how a lot TikTok audiences love when their feedback are used on this method: a consumer particularly commented on one TikTok asking the creator to movie their particular order.
It is a win-win: the creator has a straightforward content material concept, the commenter will get just a little shoutout, and different followers are inspired to remark, since they see proof {that a} remark would possibly get them a video of their very own.
Replying to feedback utilizing movies can result in:
- Extra feedback in your posts total, as customers attempt to be the following particular person you choose to answer to
- Making your viewers really feel heard and valued
- Doubtlessly extra gross sales, particularly if the feedback are associated to creating or packing orders of a product
7. Ask for recommendation
Asking for recommendation on the web may not yield usable perception, however it is going to yield loads of engagement. The social world is filled with of us who genuinely wish to help one another and in addition of us who’re pretentious know-it-alls who love the sound of themselves typing. This technique engages each.
Supply: Twitter
The tweet above from Fenty Magnificence asks for lip gloss recommendation for an evening out (and has the added bonus of asking for merchandise particularly made by Fenty). Think about asking for recommendation that pertains to your model and area of interest so as to get related—and in the event you’re fortunate, helpful—responses.
Asking for recommendation can:
- Encourage your followers to remark in your submit
- Result in extra saves (as others might wish to keep in mind that identical recommendation)
- Yield perception into which of your merchandise are follower favourites
8. Ask a query
This technique is just like asking for recommendation, however extra open-ended: actually, you may ask a query about something. Jewelry model Jennybird posted an IG video asking followers to guess what their newest launch can be, and generated numerous feedback from guessers.
Asking a query can:
- Get extra feedback in your submit
- Function a temperature test in your followers
- Hype up the launch of a brand new product
9. Ask for questions
Identical to the above, however the reverse: invite your followers to ask you questions to extend your engagement charge. NASA used this technique when streaming a reside video—Twitter customers may use the hashtag #AskNASA to ask inquiries to astronauts in house.
Supply: Twitter
Asking for questions can result in:
- Constructing significant, mutual relationships along with your followers
- Studying what your followers care about
- Sharing helpful data along with your followers
10. Publish good images
It’s easy, but it surely works: simply posting an important picture will result in extra feedback, likes and shares. Not each picture that you just share in your social media must be excellent, however contemplate sliding in a brilliant high-quality, participating shot each from time to time to extend your model’s perceived worth.
Supply: Twitter
For instance, this picture from Nationwide Geographic is a fairly gorgeous shot of a polar bear sleeping in a mattress of flowers. It has a ton of engagement simply based mostly on how lovely the picture is.
Posting good images will:
- Encourage your followers to share your content material based mostly on aesthetic
- Give your model a extra skilled look
- Make your total feed seem extra polished
11. Be particular to your area of interest
Most of your followers are seemingly following you as a result of they’re concerned about your particular area of interest. They’ll be most engaged by content material that matches inside that area of interest. As an example, hair accent model Supercrush posts numerous hair-related images and reels.
The how-to reel above is informational and tremendous helpful, but additionally incorporates one of many firm’s merchandise. People seemingly observe this model as a result of they’re concerned about hair, so this kind of content material generates quite a lot of saves: customers can look again on it on their subsequent unhealthy hair day.
Being particular to your area of interest will:
- Be sure that your followers can connect with your content material
- Result in extra saves from customers
- Make your content material targeted and particular, so followers know who you might be
The fashionable social media customers likes to see the actual folks behind the manufacturers. Humanize your content material extra by sharing (to your consolation degree, after all) private information or events that you’re enthusiastic about.
This artist celebrated her thirty third birthday by having a 33% off sale on her work, and posted about it on her Instagram. The submit seemingly yielded numerous web site visits from folks desirous to get a deal, but it surely additionally has loads of feedback from of us merely wishing her a contented birthday.
Sharing private information can:
- Give your followers a extra genuine notion of your model
- Yield likes and feedback from well-wishers and customers who help you
- Be an important excuse to provide again to your followers (for instance, through a sale or giveaway)
13. Publish helpful and informative content material
If considered one of your social advertising and marketing targets is to get extra shares and saves, take into consideration creating content material that’s helpful and informative. In case your followers can be taught one thing by means of your submit, they might wish to share that information or put it aside for future use.
For instance, the above Instagram submit was broadly shared as a result of the content material is each comforting and galvanizing…
@daniellenguyen_ I shall be utilizing this heatless curls rod perpetually!! Such a recreation changer and it offers my hair a lot quantity 💆🏻♀️🎀 #heatlesscurls #heatlesscurlstutorial #hairhacks #thatgirl #heatlesscurlsresults #hairroutine
… and this TikTok has quite a lot of saves from of us on the lookout for heatless curl hacks.
Posting helpful and informative content material will result in:
- Extra shares, as customers wish to go the information round
- Extra saves, as customers file the knowledge away for later
- Extra follows, as customers be taught you could be trusted for sensible, useful content material
Publish user-generated content material to indicate that you just’re not the one one hyping up your model: your prospects and followers are wonderful sources for posts (simply make sure that to ask for permission to repost, if it applies).
UGC may very well be something from sharing a submit from an individual who tagged your model to discovering a optimistic assessment and making it into an Instagram submit (or, as within the instance beneath, discovering a optimistic and barely weird assessment and making it into an Instagram submit).
Sharing user-generated content material can:
- Construct your model’s authenticity
- Encourage your followers to submit about you, as a result of there’s an opportunity they’ll be featured
- Enhance your variety of shares, when customers inevitably repost their very own content material when you share it
15. Publish well timed content material
At work and within the social world, being well timed pays off. Following a present development or posting one thing that’s related to present occasions is a good technique for rising engagement—and all you really want is to spend a while in your platform of option to get inspiration.
HAMILTON x RIHANNA ❤️🔥#HamiltonAU #Rihanna #Superbowl #MariaReynolds pic.twitter.com/VfVSqsjD40
— Hamilton (@HamiltonMusical) February 24, 2023
The solid of Hamilton Australia bought it proper on this submit. It was tweeted proper after the 2023 Superbowl, when skilled and novice dancers alike have been doing their finest impression of Rihanna’s halftime present. It was preferred, retweeted and quoted hundreds of occasions.
Posting topical content material will result in:
- Showing up-to-date and educated about present traits
- Make your model extra relatable to your viewers
- Loads of inspiration, as there’s a brand new viral web development virtually each day
get your viewers to have interaction with you? Have interaction with them. Persistently replying to feedback establishes a mutual type of communication along with your followers—they’ll be extra prone to remark in your posts in the event that they suppose you’ll reply. Crate and Barrel does this effectively through replying to buyer inquiries on their Fb.
Supply: Crate and Barrel Fb
This isn’t a submit concept in and of itself, but it surely does open up extra potentialities for posts you have already got. Monitor feedback carefully (a device like Hootsuite’s Inbox may also help you) and reply as a lot as attainable.
Replying to feedback will:
- Set up a significant relationship along with your followers
- Make your followers extra prone to remark in your posts
- Enhance the general variety of feedback you might have on every submit
17. Publish memes
A little bit meme can go a great distance. Think about sharing in style web memes (and, when attainable, relating them to your model) to attraction to millennial and Gen-Z followers.
Memes are relatable, community-building, and total give off the impression that you just’re not taking your work too critically—you’re not an everyday model, you’re a cool model.
Posting memes can:
- Appeal to youthful audiences to your content material
- Lead to numerous shares
- Let your followers know that you just’re hip and with it
18. Copy (or problem) a competitor
Okay, don’t really copy a competitor—we’re seeking to get some enjoyable social media engagement, not get entangled in a lawsuit. However a pleasant nod to others in your business may be a good way to get viewers to work together along with your work.
@thehockeyguys #duet with @thesavbananas Hockey vs. Baseball pt.2. The Bar is RISING
When the Savannah Bananas baseball gamers made this (actually spectacular) lip-synch TikTok, The Hockey Guys answered with their tackle the tune. Viewers have been inspired to touch upon who did it higher, leading to hundreds of feedback.
Copying or difficult a competitor will:
- Encourage followers to select a aspect and voice their opinion
- Create a drama (actual or constructed) that audiences love
- Foster relationships between your model and others in your business
Publish an opinion you might have (severe or foolish) to spark dialog in your feedback. Audiences usually can’t resist sharing their opinion on controversial subjects, no matter how vital the subject really is.
@reevcon trying again I believe poodles are extra maximalistic however the eclectic kind of maximalism — im lifeless set on the brutalistic selection although
When this TikTok creator began assigning canine breeds to numerous inside design types, the platform went nuts: the video is happening ten million views, but it surely’s the 14 thousand feedback which might be actually spectacular.
For instance, one remark that claims “I really feel like cottage core is a cocker spaniel that’s simply me although” has 39 replies. Tons of of feedback argue that the true maximalist canine is the poodle. Does this matter? Probably not, but it surely’s extraordinarily enjoyable to debate—that’s what makes this content material so participating.
Sharing a scorching take will:
- Encourage those that conform to voice their help
- Encourage those that disagree to voice their rebuttal
- Total, spark numerous dialog within the feedback and construct your model’s persona
FAQs about engagement posts
What are some good engagement posts?
A couple of efficient engagement posts for social media are contests or giveaways, polls, and posts that ask particular questions. Posts which might be visually lovely or tremendous humorous additionally usually have excessive engagement.
How do you write an engagement submit?
In order for you extra engagement, ask for it. Immediate your followers to remark in your posts, submit interactive polls or quizzes which might be straightforward to take part in, or share one thing informative that your followers will discover helpful. Make it as easy and clear as attainable in your viewers to have interaction along with your content material.
What ought to I submit on social media for engagement?
To extend your engagement on social media, submit content material that’s interactive. This may be from a built-in device on the platform (for instance, the Q&A function on Instagram or the ballot function on Twitter) or simply by encouraging interplay in your common content material (through asking a query or prompting your followers to remark or tag their pals).
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