GIFs in emails shall be of nice use if you wish to showcase your product, draw customers’ consideration to sure components, or simply barely adorn your textual content.
On this article, we now have supplied a number of the greatest e-mail gif animation examples.
Examples of animated GIFs in emails
Right here’s a compilation of the perfect examples with GIFs in emails. Every GIF fulfills its mission.
1. Adidas
(Supply: E mail from Adidas)
Adidas used e-mail animations to indicate what coloration choices they’ve. Seems to be neat and easy, but superior.
GIFs do prevent a lot of valuable house in promo emails.
2. Stripo
(Supply: E mail from Stripo)
Animations for emails are far more than simply one thing to cheer your customers up and catch their consideration with its brightness. For instance, Stripo used a GIF within the e-mail to inform concerning the product’s new characteristic.
3. Ghirardelli
(Supply: E mail from Ghirardelli)
As we beforehand stated, chances are you’ll use GIFs in emails to showcase all kinds of your merchandise. As an alternative of constructing 2-3-8 huge brilliant banners, chances are you’ll put all images of essential merchandise in a GIF. It is a good technique to preserve emails brief, but filled with helpful images.
AMP carousel is an effective different to such GIFs.
Maintain promo emails concise with AMP carousel
4. Chubbies
(Supply: E mail from Chubbies)
Chubbies all the time finds a technique to stand out, even when it must reveal tips on how to flip their new jackets inside out. I feel it’s fascinating and on the similar time is beneficial for the potential viewers.
5. Without end 21
(Supply: E mail from Without end 21)
An exquisite instance of Black Friday reductions. Seems to be fashionable and intriguing! What else do it’s essential to get the client’s consideration?
6. CB2
(Supply: Actually Good Emails)
CB2 used a enjoyable technique to promote its companies. They promote furnishings and residential decor, and by utilizing this GIF they knowledgeable prospects about free delivery. The GIF meets the necessities for emails, and this humorous canine will certainly make a person who opens the e-mail smile.
7. Quartz
(Supply: Actually Good Emails)
Do you want studying? Quartz made positive you possibly can see the guide’s content material instantly while you open their new e-mail! Right here you will notice if the font of this guide fits you, and in addition you’ll perceive should you like its content material. The buying resolution turns into simpler while you see each element of the product.
Essential: if the animation had been a bit slower, that may make the GIF even higher.
8. Monica Vinader
(Supply: E mail from Monica Vinader)
Whereas movies are confirmed to extend conversion, there’s yet another truth to think about — prospects don’t all the time have time to observe them. Monica Vinader discovered another and animated the image, to indicate each their product and the way it seems in actual life on the mannequin’s hand.
9. Uber
(Supply: Actually Good Emails)
That is how Uber determined to indicate tips on how to use the service — with Uber, you possibly can simply throw a celebration you didn’t have time to plan beforehand. The animated background doesn’t distract consideration from the textual content, and creates the required environment on the similar time.
10. Alit
(Supply: Actually Good Emails)
Alit demonstrated a good way to introduce their new product by utilizing an animated GIF of their emails. Had they not used GIF of their message as an alternative of a typical textual content, the outline of the product would have been boring to learn. And the overwhelming majority of their subscribers wouldn’t have observed this new wine.
Thus, you see that at some stage it’s fairly cheap to animate textual content for a quick introduction or a handbook. It will make the recipients watch your message to the tip.
11. Loft
(Supply: Pinterest)
A number of months in the past, we posted an article on tips on how to create an efficient teaser e-mail marketing campaign. And GIFs play a vital half in it.
12. Stripo
Timers themselves do draw customers’ consideration. However you would possibly wish to add e-mail GIF animations someplace close to the previous to ensure customers discover the latter.
(Supply: E mail from Stripo)
Choose this e-mail template with a GIF in it
13. Lyft
(Supply: E mail from Actually Good Emails)
That is how humorous Lyft portrayed its product with an electrical scooter. The animation merely and gracefully enhances the essential textual content, and you can even see the automobile itself from all sides.
14. Everlane
(Supply: E mail from Everlane)
If you wish to draw prospects’ consideration to an issue you raised in a message, it’s essential to make sure that the textual content shall be observed. Animating the latter within the e-mail is form of a assure will probably be learn. Everlane succeeded!
15. Stripo
(Supply: E mail from Stripo)
On this animated e-mail, Stripo used GIF as a thumbnail picture to the video to ensure customers will positive discover the how-to video within the e-mail.
Essential:
With Stripo, you possibly can add any customized thumbnail photos to your movies.
For the handbook, please consult with the weblog submit given under.
16. Chubbies
(Supply: E mail from Chubbies)
Chubbies used this hilarious GIF to attract customers’ consideration to their enormous gross sales. An excellent different to huge banners with the quantity of the low cost on them.
Necessities and suggestions for GIF in emails
There are only a few of them, however they’re crucial:
Dimension
The optimum dimension of a GIF picture for an e-mail varies from 500 KB to 1 MB. If the GIF dimension is bigger, it will possibly take a GIF some time to load. So, it’s endorsed to compress the file earlier than including it to the e-mail.
Pace
Do not make your GIFs too quick — three frames per second, max. In any other case, GIFs may cause seizures for individuals who endure from photosensitive epilepsy.
Essential:
It’s not essential to animate complete banners. You’ll be able to “revive” just some components of the picture. And the GIF is not going to lose its magnificence.
(Supply: Actually Good Emails)
Amount
Do not use a couple of GIF in a single e-mail:
- to keep away from epileptic seizures;
- to make the e-mail not that heavy and fast-loading;
- some variations of Outlook have simply began supporting GIFs. If there are greater than 3 GIFs in an e-mail, Outlook is not going to animate them robotically. It is going to present simply the primary body of the GIF with the play button over every of them.
Keep in mind that the e-mail ought to have one principal thought, which the GIF shows. Do you wish to promote? Present the principle benefit of the product with the GIF. Wish to inform? Make your textual content stand out with an animated background.
Alt-text
Do you know that some customers intentionally disable the show of photos and, in consequence, GIFs? And generally subscribers have gradual web. Consequently, they don’t see a GIF itself, however they see the all-text. It is necessary that it precisely and concisely describes the content material of the picture.
It is usually essential so as to add alt-text for e-mail accessibility causes.
Fist body is the important thing one
Attributable to the truth that some e-mail purchasers don’t help GIFs, however as an alternative show solely the primary body of your GIF, it will be significant that the primary body delivers the principle thought of your e-mail marketing campaign.
E mail purchasers which have help for GIFs
Most e-mail purchasers right this moment help GIF photos. Nonetheless, there are exceptions: Microsoft Outlook 2007-2016 and Home windows Cellphone 7 don’t show animations, as an alternative they present the primary body of the GIF. Design GIFs with this in thoughts — keep in mind that the primary body ought to ship the principle thought of the GIF.
E mail purchasers that help GIFs:
Desktop purchasers
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Lotus Notes (6,7, 8);
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Outlook 2000-2003;
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Outlook for Mac;
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Apple Mail;
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Home windows 10 Mall;
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Outlook 365.
Webmail purchasers
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Gmail;
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G Suite;
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Yahoo!Mail;
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AOL;
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Outlook.com;
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Mail.ru.
Cell Purchasers
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iOS Mail;
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Android (native);
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Android (Gmail);
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Blackberry.
Closing ideas
GIFs in emails are a technique to:
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showcase your product from totally different angles or in all its variety;
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present the methods of utilizing it;
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draw consideration to the principle thought of the e-mail;
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animate a CTA (Name To Motion) button;
simply cheer up your shopper.
Get artistic and boost emails with brilliant animations!
Create emails with GIFs in Stripo
