Is TikTok taking up the world? With over one billion month-to-month lively customers, it positively looks like this video-based social networking platform has reached world domination standing. For those who haven’t joined in but, it’s time to get on board.
We’ve gathered up an inventory of one of the best TikTok ideas and methods: assume getting views, growing engagement, monitoring feedback and utilizing TikTok Dwell. Positive, TikTok is taking up the world — however now it’s time for you to take over TikTok.
Obtain our Social Traits report to get all the info you could plan a related social technique and set your self up for achievement on social in 2023.
TikTok ideas and methods for 2023
1. Begin with a hook
TikTok strikes quick. For those who don’t seize a viewer’s consideration straight away, you danger shedding them to whoever is subsequent on the limitless scroll.
When making a video on TikTok, begin with a hook: ideally, the primary second or two will reel in your meant viewers. You are able to do this by means of audio or visible means.
For instance, the make-up tutorial beneath reveals the textual content “Make-up Placement Ideas for Glasses Wearers” proper from the beginning. There’s no ready to see what the video can be about; as a substitute, the TikTokker introduces the topic straight away, providing you with a motive to stay round and see what the recommendation is.
@stxph.h I’ve been carrying glasses for over 10 years and these @JINS Eyewear glasses are one of the crucial comfy, light-weight ones I’ve tried! #sponsored #jinseyewear #jinsxigari #makeupforglasses #makeuptips #makeuphackseveryday
Right here’s one other instance from a chef. They begin off the video with “Right here’s a trick I realized from working in kitchens” and present a unclean pot. The chef isn’t giving something away, however a viewer in a short time learns what the video is about and why they need to maintain watching (everybody loves a cleansing hack).
@abbyinthegalley Little Chef Ideas #ideas #hack #kitchenhacks #caramel #tiktokchef #littlechef #tiktokfood #fyp #fypシ #foryou #straightforward
On TikTok, feedback are king (sorry, that’s a lie—technically, Lewis Capaldi is king, however extra on him later). The extra feedback you get on a video, the extra possible TikTok’s algorithm will favour it, that means extra individuals will see your content material.
There’s a number of methods to get feedback in your TikTok, however the easiest technique (and actually, the best technique to get something you need) is to only ask.
For instance, Dylan Mulvaney made a TikTok asking for follower’s options for a Halloween costume. She obtained fifty thousand concepts — that’s sufficient to decorate up in costume daily for 136 years straight, for those who’re counting.
@dylanmulvaney Day 207- HALLOWEEN COSTUME HELP!!! #trans #halloween #costume
3. … and reply as many feedback as attainable
One other option to get extra feedback on TikTok? Make them your self. Replying to the feedback you get by yourself TikToks is sweet for the algorithm, plus it helps to ascertain a extra real relationship along with your viewers.
With 3.6 million followers, TikTokker @erikatitus may simply ignore the feedback flowing into her movies—however she replies typically, growing her engagement and in addition making her followers really feel liked.
@erikatitus lol
Understanding that the creator is prone to reply is an efficient incentive for viewers to depart feedback, too. Which brings us to:
On the subject of incentive to remark: considered one of TikTok’s most original options is creators with the ability to make movies that reply to a particular remark. Actually, some TikTokkers have constructed their following based mostly off of audience-requested authentic movies — like @poppincandy official.
@poppincandyofficial Reply to @ash3r_fl00f5 🍉WATERMELON MIX!🍉 #fyp #fypシ #foryoupage #watermelon #inexperienced #crimson #asmr
This model makes most of its Tiktoks within the type of a reply. It’s an amazing technique for engagement: their movies get a ton of feedback, all from customers hoping to get a reply.
It’s tough to maintain monitor of all your feedback, particularly for those who don’t wish to be on-line 24/7 (ah, the final word aim).
To ensure you don’t miss something, use Hootsuite Streams to observe TikTok feedback. You possibly can view, delete, and reply to feedback from inside the Hootsuite platform.
5. Submit on the proper time
Do you know that there are optimum instances to publish on TikTok? The perfect time to publish is when most individuals are going to be actively scrolling, as a result of TikTok hardly ever reveals movies which might be greater than per week or so previous. That point varies relying on day of the week: 9:00 p.m. is a good time to publish on Monday, however not on Saturday.
Okay, so we discovered that 7:00 a.m. on Sunday is an efficient time to publish—does that imply you need to work on the weekend? Fortunately, no: you should use instruments like Hootsuite’s publish scheduler to arrange your content material forward of time, and assure a video will go stay when it’s almost definitely to get quite a lot of views.
6. Study out of your successes (and errors)
Take note of your TikTok analytics. See which sorts of movies are probably the most profitable and attempt to recreate that success. This isn’t to say you shouldn’t experiment with content material or quit on a method that doesn’t go viral—you need to make content material you are feeling obsessed with, it’s not all concerning the numbers.
Nonetheless, for those who’ve struck gold, attempt hanging it once more. For instance, for those who discover out that your viewers goes bonkers (and provides you over 400,000 likes) due to your shockingly correct Kardashian impression…
@_angelomarasigan Replying to @:/ mmyeah… #kardashians #kuwtk #realitytv #realitytvclips #comedytrending
…you need to attempt that Kardashian impression once more. Perhaps even begin taking consumer’s requests for iconic traces (and who is aware of, maybe hit 2.1 million likes).
@_angelomarasigan Replying to @mjpsbucket that is considered one of my fav quotes from Kim 🤣 #kardashians #kuwtk #realitytv #realitytvclips #comedytrending
To get probably the most out of your TikTok metrics, use Hootsuite to investigate your efficiency. It’s the simplest option to see what’s working and what’s not.
[screenshot of Hootsuite TikTok analytics page would be good here!]
7. Discover your area of interest
That is the sort of recommendation you’ll get in nearly any social media-related weblog publish: discovering your area of interest (and the group of customers who love that area of interest) is essential to establishing your private model, whether or not you’re utilizing TikTok for enterprise or simply for enjoyable.
The narrower your area of interest, the extra particular your viewers can be: so don’t be afraid to get actually particular. For instance, this creator has earned over 320,000 followers for making meals in an electrical lunchbox. Their content material is immediately recognizable, and so they’re recognized for that area of interest content material.
@timetoletergo Altering my identify and leaving the nation earlier than the Italians see this ✌️🤫 It was price it 💯 #YellowstoneTV #ChevyEVSongContest #cookingatwork #electriclunchbox #timetoletergo #lasagna #fypシ
8. Use trending sounds
For those who’re ever caught in a TikTok rut, one of the best ways to get inspo for brand spanking new content material is to scroll by means of the platform your self. See what sounds are trending and what of us are utilizing them for, and take into consideration how one can put your individual twist on them — and we’re not (simply) speaking about making lip-sync movies.
Meghan Trainor’s “Made You Look” was massive on TikTok in late 2022: there’s over 1.7 million movies made utilizing that audio clip, and the dance blew up a lot that Trainor herself made a TikTok doing it.
@meghantrainor Loving all ur movies to #madeyoulook 💖🥹😭🫣🙏💖
Of the 1.7+ million TikToks utilizing that sound, one of the best ones are the movies that present the TikTokker’s distinctive persona—like these builders, who won’t be fairly as glamorous (or rhythm-aware) as Trainor however have that actually genuine vibe that the TikTok viewers loves.
@sjrbuildingsolutions0 #sjrbuildingsolutions #fyp @meghantrainor
9. Soar on tendencies
Not all tendencies are based mostly on audio — there’s additionally challenge- and game-based tendencies, that are a good way to include some lighthearted enjoyable into your content material. Merely utilizing voice filters is rising as an enormous TikTok pattern, and a few of us are combining the voice filters with different tendencies (double whammy).
@greenybeany420 obtained him #littlefroginmyhand
10. Preserve it quick and candy
Enhancing TikToks is an artwork in itself, however for probably the most half, you’ll wish to persist with quick, snappy clips, a.okay.a. maintain the viewer’s consideration by all the time giving them one thing new to take a look at. This possible means reducing out fairly a little bit of content material as a way to present probably the most motion, and even rushing sure clips up. It is perhaps troublesome to distill your work right down to only a few seconds, however that’s the sort of video that reels viewers in.
@nami._.artist 🌼🌼✨✨🎨🎨 #namiartist #xuhuong #fanart #speedpainting #artwork #acrylicpainting #fpy
An excellent instance of this are the TikToks that visible artists make: lots of them minimize collectively clips of their course of, displaying their viewers quick snippets of their work and the way a mission goes, step-by-step. The precise artwork would take for much longer, in fact, however reducing it into extra digestible items is one of the best ways to maintain a web based viewers engaged.
11. Experiment with new types of movies
TikTok is all the time altering—the sorts of movies that went viral in 2020 are completely different from the sorts of movies which might be going viral at present. It’s necessary to be continually experimenting and adapting (and that’s additionally a part of what makes TikTok enjoyable).
Lewis Capaldi (named the King of TikTok by… himself, truly) is an icon on the platform, largely as a result of he’s continually attempting new issues. After the singer teased a brand new love track on TikTok, {couples} began utilizing it to make romantic movies—and Capaldi began stitching these movies displaying how “lackluster” his personal love life is.
@lewiscapaldi
It’s an unconventional option to promote the track, however it’s additionally refreshing how genuine Capaldi is on the app. And the irony in his video stitches is fairly hilarious. Eyerolling at lovey-dovey {couples} is widespread on TikTok, however doing it to your individual love track will not be.
@lewiscapaldi #duet with @jaronatlas throwing up is my solely second of peace
Make your self simpler to search out on TikTok through the use of trending hashtags that relate to your content material. This helps the platform perceive what sorts of movies you’re making, and what sorts of customers to indicate these movies to.
This TikTokker makes quite a lot of content material associated to meals in Sydney, Australia, and so they use hashtags to make that content material extra Search engine optimisation-friendly.
For instance, the video beneath about Woolies (quick for Woolworths, a well-liked grocery store chain down below) makes use of the hashtags #placesinsydney, #woolies, #woolworths, #wooliesfinds, #woolworthsfinds, #cheapeats, #hashbrown and #sweetpotatohashbrowns.
@adrianwidjy Really easy and handy to only toast this candy potato hash brown! Crispy and yum! Vegan pleasant and for $6.50 a bag. It’s by *Sturdy Roots* Go verify them out! #placesinsydney #woolies #woolworths #wooliesfinds #woolworthsfinds #cheapeats #hashbrown #finds #grocery #haul #sweetpotatohashbrowns #strongroots
For those who’re undecided what sorts of hashtags to make use of, attempt doing a aggressive evaluation of different TikTokkers who’re discovering success in an analogous area of interest. Imitate it ‘until you make it!
13. Don’t take your self too critically
Making a profitable TikTok advertising and marketing technique is critical work, in fact. However a part of the fantastic thing about the platform is that you just don’t should be historically “skilled” on a regular basis. Quite a lot of TikTok customers simply wish to scroll by means of and have fun, and it’s okay to indicate some vulnerability.
Creator Chris Olsen’s charming and relatable sense of humour has garnered an viewers of over 9 million. After his viral success, he’s continually collaborating with celebrities and attending high-profile occasions, however his content material isn’t all about his achievements. Actually, he has a complete second TikTok account with many movies strictly devoted to creating enjoyable of himself. It solely makes him extra charming and relatable.
@notolsennchris #duet with @njbuckeye #citiconcertseries
Bonus: 5 ideas for going stay on TikTok
1. Announce the stay earlier than you do it
Generate some hype earlier than you go stay by posting about it on TikTok. Let your viewers know whenever you’ll go stay and what you’ll be speaking about, to allow them to “attend” in the event that they want to.
Trace: you may as well do that throughout a number of platforms: Submit in your Fb, Instagram and Linkedin to promote your TikTok stay.
2. Plan out what you’re going to say
You don’t want a script for going stay on TikTok, however it’s a good suggestion to have a basic plan of what you’re going to be doing. Make your self an overview of speaking factors or belongings you wish to contact on earlier than going stay.
That is particularly necessary for those who aren’t tremendous comfy being on digicam—having a plan will make you are feeling extra comfy, and that confidence will come throughout to your viewers.
3. Title your stay appropriately
As a result of your viewers can be a part of your stay at any time, it’s necessary to verify in with them and remind them what the aim of your TikTok is. For instance, a viewer that joins 5 minutes in would possible have missed your introduction, and also you don’t need them to scroll away as a result of they don’t know what’s occurring.
Ensure your entire viewers is up to the mark by titling your stay appropriately (for instance, “Instructing my canine how you can roll over” or “Q&A with a fireworks scientist” in order that viewers instantly know what your stay is about. You can too plan verbal reminders each jiffy: simply say just a few phrases to catch up anybody who tunes in late.
4. Thank your viewers
The principle distinction between common TikTok movies and TikTok Dwell is that your viewers can work together with you in actual time. Be sure to’re making the most of that by participating with them: acknowledge feedback, reply questions and point out viewers by identify for those who can.
It’s an efficient technique for making a extra real connection along with your followers, and who doesn’t love a shoutout?
5. Make a name to motion
Your TikTok Dwell is perhaps the primary time some viewers are seeing you, and also you don’t need it to be their final. Encourage viewers to comply with you (on TikTok and on different platforms, when you have it) and to depart likes and feedback. That’s engagement that may assist you in terms of TikTok’s algorithm.
You possibly can say your name to motion verbally and even squeeze it into the title of your Dwell.
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