Google Search Console efficiency reviews information difficulty could affect analytics

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Google Search Console had one more information difficulty with the efficiency reviews, this time impacting Google Search, Google Uncover, and Google Information information. Google stated this was a “logging difficulty on analytics” that occurred between February 1, 2022 by means of February 3, 2022.

Rankings not impacted. This was simply an analytics difficulty, any drop in impressions and clicks is perhaps associated to the information logging difficulty and never associated to any search rating adjustments. Google stated “that is solely a logging difficulty; it doesn’t mirror a change in both consumer conduct or search outcomes on Google.”

The problem. Google stated this was a “logging difficulty on analytics.” Google wrote “Efficiency metrics suffered a logging difficulty on analytics for Search, Uncover, and Google Information.” This will likely result in you seeing “some discrepancies in your efficiency information throughout this era,” Google added.

Why we care. Be sure to annotate your reporting, Google already added an annotation on to the Efficiency reviews. However in case you ship information to your purchasers or internally primarily based on Search Console information, ensure that to speak this information difficulty with these reviews.


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Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming workforce for SMX occasions. He owns RustyBrick, a NY primarily based internet consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM matters. Barry’s private weblog is called Cartoon Barry and he will be adopted on Twitter right here.