Will Zendaya transfer the 2 Emmy Awards she acquired for her work on HBO’s Euphoria to make room for her most up-to-date accolade: Giphy’s prime GIF of 2022?

SpongeBob SquarePants was honored, as properly, because the Giphy Clip emphasizing the title character’s friendship with Patrick Star was the 12 months’s prime Clip on the GIF discovery platform.

Then-Fb reached an settlement to purchase Giphy for roughly $315 million in Might 2020, however the U.Okay.’s Competitors and Markets Authority ordered Meta to promote Giphy in October, saying that the mixture of the 2 firms “would restrict selection for social media customers and cut back innovation within the nation’s show promoting.”

Giphy defined the methodology behind its lists in a weblog submit Tuesday: “Giphy has been chronicling the highest content material on our website for years now (Keep in mind Blinking White Man? Or “Okurrr”? Or “And I…Oop?”). And whereas cultural tendencies could shift and the celebrities change, this annual record at all times leads to an emotional pulse of the world that 12 months. With a purpose to hone in on that pulse, we’re persevering with the method in our information calculations that we began final 12 months. Within the metrics used to judge the highest content material of 2022, further emphasis was positioned on outliers from each day evergreen searches. This curatorial focus permits for a extra insightful overview of content material that derived its reputation from cultural and emotional spikes, versus persistently trending search phrases (i.e., it’s at all times somebody’s birthday, and Giphy customers are at all times trying to find content material to have a good time these birthdays). By doing this, we really feel assured that we’re not solely offering a extra various array of 2022’s hottest content material, but in addition a extra correct interpretation of Giphy’s use case this 12 months.”