We additionally obtained to speak about and showcase that YouTube stays No.1 throughout screens. We showcased that, when you concentrate on streaming, we had been capable of speak about having YouTube reaching over 150 million folks in lounge TVs within the U.S., particular person folks. In order that was an awesome showcase of how typically folks view YouTube in the lounge and the way a lot attain and scale now we have. After which lastly we obtained to have fun lots of our advertisers and types and showcase that YouTube delivers nice ROI for them. Whether or not they’re on the lookout for consciousness or gross sales, YouTube delivers for them.

YouTube did have nice expertise, together with Doja Cat. However it was on the WGA’s picketing schedule. Was it impacted by the writers strike in any respect?
No, we used all of the creators that you just discover on YouTube from that perspective. Creators are at present’s modern-day media moguls. They’re laborious at work creating new and contemporary content material for his or her channels. And it’s actually this technology’s administrators, producers and writers. Everybody that we had deliberate to have was there and carried out nice and obtained an superior reception from the market.

The Doja Cat efficiency was improbable, however why was she the artist that made sense for YouTube?
Properly, she was born on YouTube. She showcases what YouTube can do for creators and the way YouTube might help construct companies. And he or she’s indicative that YouTube’s about nice content material. It’s about creating premium tv, and it’s about nice music. No matter you need to expertise on YouTube, you’ll find it. She’s only a nice, emblematic image of that for us.

Sunday Ticket is coming to YouTube, and NFL Commissioner Roger Goodell was there to assist pitch entrepreneurs. Free Sunday Ticket for attendees was additionally a spotlight. However how essential is the NFL this upfront?
[Marketers] definitely cherished that. That was an awesome second I believe for the market and for YouTube as effectively. The NFL is essential to us as a result of it showcases that now we have all of the content material that individuals need. Now we have the unique creator content material. Now we have sports activities. We’re No.1 in sports activities, and simply having the NFL there showcases that that is the place everybody goes to observe. It’s an awesome partnership for us. Sunday Ticket is there. Now we have lots of nice unique content material that’s going to be created round it. And all of our patrons are keen to interact and have a full expertise with the NFL—from watching video games to having the creator financial system round that thrive.

We might be there. That’s the place the place YouTube belongs.

—Sean Downey, president of gross sales at Google and YouTube, on YouTube returning to upfront week.

Brandcast had a brand new date and a brand new venue this 12 months in Lincoln Middle. How had been these shifts and do you suppose you’ll follow the spot sooner or later?
We cherished it. It was a extremely excellent spot to have our upfront. It was essential for us from an experiential perspective to discover a area that had an awesome theater as a result of we put lots of nice content material on. You see musicians like Jacob Collier and Doja Cat. After which we’d have lots of our creators simply showcasing their expertise. We need to make sure that we are able to host that effectively in a powerful theater. And it was an awesome place for us to host and join with purchasers earlier than and after the present. And we cherished it. We’re going to remain there I believe, and we’re gonna guarantee that now we have an awesome manufacturing expertise subsequent 12 months as effectively.