That is fascinating. YouTube is taking steps to cease customers from re-posting YouTube Shorts clips to different apps, through the addition of new watermarks on Shorts clips.

As defined by YouTube:

“When you’re a creator who downloads your Shorts from YouTube Studio to share throughout different platforms, you’ll now discover a watermark added to your downloaded content material. We’ve added a watermark to the Shorts you obtain so your viewers can see that the content material you are sharing throughout platforms may be discovered on YouTube Shorts.”

Which might be good, I assume, by way of cross-promotion. However with different apps additionally penalizing clips that embody seen watermarks, the true intention would seem like limiting quick video sharing throughout apps, with a view to make it a little bit more durable for creators to easily re-post their Shorts to Reels or TikTok as properly, as a way to construct their presence in every app.

It’s price noting each TikTok and Reels additionally embody watermarks on downloaded clips, in an effort to limit the identical, so it’s not stunning to see YouTube take an identical method. However nonetheless, it’s one other consideration – and with the present course of making it really easy to only re-post your quick clips throughout every app, a kind of low-effort baiting process, to see what you may get consequently, it’s one other strategic consideration for creators.

YouTube says that it’ll start including watermarks to Shorts downloaded on desktop from in the present day, with an enlargement to cell coming quickly.