Steve Jobs as soon as mentioned: “Folks don’t know what they need till you present it to them.”

Was Jobs speaking concerning the iPod? Or was he speaking a couple of content material technique recommendation present tailored for contemporary entrepreneurs?

Or was he speaking about each?

It’s time to seek out out.

As we speak, we’re excited to launch Ask a Content material Strategist, a brand new content material technique recommendation present impressed by our in style mailbag column. Every episode, I’ll be joined by a rotating solid of content material technique specialists in our downtown studio to deal with your most urgent questions and challenges. Tune in to find which finest practices are misguided, the channels try to be prioritizing, find out how to get buy-in for content material, and far more.

You possibly can watch the full first episode right here, and on this put up, I’ve included a number of of my favourite moments from episode 1:

1. What ought to I do if I’m the only real content material marketer at my group?

A stunning variety of content material advertising and marketing groups are a workforce of 1—even at some Fortune 1000 manufacturers. Deanna Cioppa, Contently’s head of content material technique, reveals why you must keep away from taking up an excessive amount of—otherwise you’ll be unfold out like saran wrap over a platter of mediocre content material.

2. When ought to I gate my content material?

Manner too typically, entrepreneurs entice their finest content material behind a touchdown web page with a kind—turning off 75 p.c of their viewers within the course of.

Right here, I reveal my easy rule to find out whether or not it is smart to “gate” content material behind a kind—and why most entrepreneurs get this important choice flawed.

3. Which publication format works finest?

As anybody with a Substack will let you know, newsletters are scorching proper now. However which format works finest? Senior Content material Strategist Kat Lisciani reveals the strategy that’s working finest for the publications of her award-winning shoppers.



We’ll have a brand new episode out each three weeks. And when you have a query of your individual, enter it under for the prospect to be featured on the present!