One of the thrilling issues to occur at the moment is the rise of NFTs, a significant a part of the Web3 motion that’s exploding with manufacturers like Adidas, Nike, Clinique…and even Shopify which launched a market.

(Feeling misplaced? Learn extra about NFTs and Web3.)

We consider that within the subsequent 15 years a variety of innovation, merchandise, and wealth creation goes to be based mostly on Web3, particularly eCommerce. And NFTs have an enormous potential for manufacturers on the lookout for revolutionary methods to construct buyer loyalty and neighborhood.

That’s why I’m so excited to introduce the Fabulous Flamingo Membership (FFC for brief) — a group of Flamingo NFTs and a neighborhood round them. And we’re launching the neighborhood with probably the most fabulous individuals I do know: Yotpo staff.

At Yotpo, our individuals are the driving power behind all the things we do. We created the FFC as a result of we wished to present one thing again to our flock — one thing that may align with our neighborhood and values. We hope via the FFC we are able to get our individuals excited, engaged, and educated in regards to the world of NFTs and Web3.

In regards to the Fabulous Flamingo Membership

The FFC is a group of handcrafted Flamingo NFTs — one-of-a-kind digital collectibles made by Yotpo. Every token, constructed on Etherium blockchain, opens a complete world of unique advantages for membership members.

The Flamingo NFTs have been created in-house by our superb group of Artistic Producer Mor Shani, Artistic Director Shiri Shiber Schnur, and Lead Designer Eliko Yaakov Jan. Each Flamingo NFT on this assortment was created from 80 totally different traits like hats, bling, garments, wings, and extra, to turn into a singular, uncommon piece of artwork — every with their very own quirky persona.

We’re beginning with a drop of 40 Flamingo NFTs, and all staff at Yotpo have the prospect to get one. All people who needs one can apply right here — we are going to decide the workers who’ll get them later this month. From there FFC holders can do what they need — use them as avatars, expertise membership perks, assist develop their worth, commerce them. We are going to give out extra NFTs over the 12 months, with a purpose of making 1,000 — sufficient for everybody who has been at Yotpo for multiple 12 months.

Why we selected flamingos

Yotpo hit its “unicorn” valuation final 12 months, however we don’t actually like that time period. We choose to name ourselves a flamingo — not like a unicorn, the flamingo is an actual animal outlined by its boldness and its flock. And we wish to assume that via our platform, Yotpo is offering actual worth to our clients and companions.

As Shiri explains it, “The Yotpo flamingo has been with us for over two years. He’s with us in occasions, on the workplace, even in our Zoom backgrounds. We consider the flamingo is a metaphor for dreamers and creators. To us, being a part of a flock actually means one thing. It means being a part of a neighborhood, a part of one thing significant.”

We’re rising our flock! We hope our NFTs will entice fabulous candidates to be a part of Yotpo.

What the long run holds for the FFC

We predict there may be a lot potential for NFTs to assist corporations like ours and eCommerce manufacturers to construct and interact communities and to encourage model delight and loyalty.

The FFC is just the start — we are able to see our NFT assortment rising into collaborations with our superior D2C model clients, like Adidas’ collaboration with the vastly well-liked NFT neighborhood Bored Ape Yacht Membership. We’re engaged on IRL swag and different NFT-themed surprises, too. We additionally plan to make use of this undertaking to present again, donating 50% of royalties to causes we care about.

The place to search out the FFC

You’ll be able to see the primary 40 Flamingo NFTs on OpenSea, however the FFC is extra than simply digital collectibles. We even have a microsite the place you possibly can study extra in regards to the FFC and apply for the prospect to get an NFT, plus our personal Discord neighborhood and Instagram. When you have any questions in regards to the NFTs or cool concepts for the neighborhood, electronic mail us at hey@fabulousflamingoclub.com.

Discover me on the membership 😀

– Tomer