It’s been two years since Yotpo first acquired SMSBump, and in that point our merchandise have developed alongside one another. Now, we’re completely happy to share that our manufacturers are coming collectively to drive SMS innovation even additional as one, unified chief in SMS advertising. From thrilling new options to enhanced integrations, right here’s why we’re so enthusiastic about our SMS platform’s future as Yotpo SMSBump.

How did we get right here?

Serving greater than 30,000 energetic manufacturers, SMSBump established themselves as a pacesetter in textual content advertising early on, with best-in-class options designed for Shopify and Shopify Plus that allowed them to develop into essentially the most downloaded SMS advertising app. The SMSBump staff realized from the very first adopters of SMS to develop a product that was expertly attuned to their wants — and we, in flip, realized from SMSBump to excellent that product, develop its effectiveness, and enhance ROI exponentially.

However as we’ve grown collectively, the eCommerce panorama has shifted round us. Cellular commerce is now not on the rise — it’s main the best way, with customers favoring cell buying and engagement behaviors over others. In response to Shopify, 71% of purchases throughout final 12 months’s Black Friday / Cyber Monday got here from cell units, and almost 73% of web customers are anticipated to entry the online solely by way of their smartphones by 2025. Even when customers resolve to buy in brick-and-mortar shops, “smartphone-assisted buying” is now the norm, as they use their telephones to seek for product particulars, reductions, evaluations, and loyalty rewards.

SMS has develop into more and more widespread because of this, with 87% of customers at present receiving texts from manufacturers — however the channel continues to be a extremely private one. Bulk SMS advertising, wherein companies ship out generic texts en masse, just isn’t sufficient to seize a buyer’s consideration and win their loyalty. As a substitute, manufacturers want a extra superior SMS advertising resolution, one which doesn’t maintain your program siloed however somewhat ensures it’s in excellent sync with each advertising channel you employ. With built-in merchandise and a wealth of shared knowledge between them, manufacturers can ship cohesive, personalised experiences at each step of a buyer’s journey, with content material that’s expertly tailor-made, timed, and related to them. We knew that by additional integrating SMSBump into our eCommerce platform we could possibly be that resolution, creating even deeper synergies between our merchandise and a extra cohesive pathway to mCommerce success.

In coming collectively as Yotpo SMSBump, we’re combining the strengths of our merchandise and our groups behind them, enabling manufacturers of all sizes to extra successfully interact clients, construct sustainable relationships, and drive extra income from cell than ever earlier than.

SMS just isn’t a pattern — it’s desk stakes for reaching customers right now. Yotpo SMSBump symbolizes our dedication to providing essentially the most superior SMS advertising resolution for mobile-first commerce. By growing deeper synergies with Yotpo’s different advertising options, delivering extra cutting-edge options, and providing strategic steerage, we will help any eCommerce model seeking to maximize engagement and income with SMS. — Omer Bar Joseph, GM, Yotpo SMSBump

What does this imply in your eCommerce model?

As we glance to the way forward for the business, SMS will probably be an ordinary a part of any eCommerce tech stack. The channel might want to pair seamlessly with all different advertising channels, and that requires options that aren’t solely linked, however work collectively to create frictionless experiences for manufacturers and finish customers alike. Yotpo SMSBump brings collectively the most effective that Yotpo and SMSBump every have to supply for a extra highly effective platform method that may carry manufacturers into the mobile-first world.

With SMSBump’s long-standing experience and completely examined instruments, mixed with Yotpo’s huge assets and built-in options, you’ll now discover it simpler than ever to take off with SMS and develop each your program and your online business. Australian activewear model LSKD did simply that. The model turned to Yotpo’s eCommerce advertising platform to help the wants of their rising enterprise and scale their on-line neighborhood. With Yotpo SMSBump and Yotpo Loyalty collectively underneath one roof, LSKD might leverage shared knowledge to ship extra significant messages to clients, construct relationships throughout channels, and drive extra income. In simply six months with our platform, they have been in a position to develop their SMS subscriber base by 310%, whereas seeing a powerful 81x ROI on automated messaging flows. Now, they hope to leverage much more Yotpo merchandise like Opinions to make sure steady progress.

For our bigger manufacturers like Volcom and Soludos, you now profit from having essentially the most marketer-friendly SMS resolution there’s — one that offers you private autonomy over your SMS advertising program with entry to each software and have, in addition to full white glove service via our staff of SMS consultants who will propel you to success. Not solely that, we’re additionally higher outfitted to energy your advertising initiatives on a world scale. With worldwide compliance and deliverability, alongside our partnerships with the world’s prime carriers and aggregators, we will strengthen your worldwide presence and allow you to attain clients anyplace with SMS.

Irrespective of the dimensions of your online business right now or how far your targets attain, Yotpo SMSBump is dedicated to you, utilizing our joint experience in eCommerce and SMS to speed up your progress. We’ve already began enhancing and launching new product options to show it! Manufacturers can now expedite the patron path to buy with Click on-to-Purchase, our unique new know-how that drives subscribers to a personalised, pre-populated buying cart for 4x the outcomes of standard SMS campaigns. And that’s not all… With Yotpo SMSBump and Yotpo Loyalty, manufacturers can now mix SMS knowledge with over 12 loyalty knowledge factors to interact clients with ultra-personalized messages that increase program participation and enhance buyer lifetime worth.

What else are you able to count on from Yotpo SMSBump?

• An improved person expertise with uniform branding and sturdy integrations with all the Yotpo suite of merchandise, enabling you to create seamless, linked buyer experiences
• In depth product and developmental assets for quicker, smarter SMS innovation and knowledgeable SMS advertising greatest practices
• Much more thrilling new options and SMS capabilities launched frequently, like our SMS Marketing campaign Planner with templates to launch your advertising campaigns in three minutes or much less
• Knowledgeable, 24/7 help from our devoted staff who will information and optimize your SMS advertising technique for optimum ROI

We attempt to offer all manufacturers with unified, data-driven options for SMS, loyalty, evaluations, visible user-generated content material, and extra. And on the subject of driving eCommerce advertising success with all the above, we’re higher collectively as Yotpo SMSBump — your resolution to reaching the proper buyer, on the proper second, with the proper message to maximise outcomes.

Discover out why Yotpo SMSBump is the one SMS advertising platform you want and the way we will flip SMS into your highest revenue-generating channel right now.