With an additional dozen pending, Yieldmo’s patents cowl omnichannel artistic format know-how and machine-learning pushed stock curation and scoring, and highlights the distinctive worth the corporate delivers to the advert trade
NEW YORK — Yieldmo, the sensible promoting alternate that differentiates and enhances the worth of advert stock for consumers and sellers, has introduced its newest patent, for its Good Curation know-how. The corporate now holds a complete of twenty-two patents, with greater than a dozen further pending; eighteen are utility patents that defend Yieldmo’s skill to seize proprietary consideration.
“We’re actually happy with being awarded this newest patent, and our rising portfolio of patents exhibits our dedication to being a forward-thinking tech firm fixing the issues confronted by customers, entrepreneurs, and publishers”
“We’re actually happy with being awarded this newest patent, and our rising portfolio of patents exhibits our dedication to being a forward-thinking tech firm fixing the issues confronted by customers, entrepreneurs, and publishers,” commented Mike Yavonditte, Founder & CEO, at Yieldmo. “To resolve these issues, highly effective know-how is required. Good Curation, together with our different options, allow us to supply a wiser alternate and assist us seize extra indicators for advertisers and types in a privacy-friendly means, in addition to curate stock and ship superior artistic experiences.”
Yieldmo’s patents cowl omnichannel artistic format know-how – on video, native, show, and CTV – and machine-learning pushed stock curation and scoring. By securing these patents, Yieldmo ensures its total worth chain is protected and proves its foundational know-how funding.
Certainly one of Yieldmo’s most up-to-date patents is for its Good Curation know-how, which covers curating and scoring impressions primarily based on very granular attributes, and predicting which kinds of impressions will result in higher outcomes, all with out reliance on cookies or distinctive user-level identifiers. Good Curation utilises proprietary, privacy-compliant indicators that assist predict efficiency – consideration indicators, like gestures, curiosity, and visibility, and environmental indicators, like situational and timing – all collected by Yieldmo. Good Curation harnesses this knowledge and curates stock in actual time to maximise outcomes akin to CTR, video completion fee, viewability, and conversions.
Yieldmo is an promoting know-how firm that operates a wiser model of an alternate that differentiates and will increase the worth of advert stock for consumers and sellers. We seize and interpret distinctive, privacy-compliant, predictive indicators that improve engagement, and use that knowledge to curate stock in real-time by machine studying and optimization. We floor the best performing stock for advertisers, which in flip will increase monetization for publishers.