Along with being highlighted in Yelp’s search outcomes, the brand new sustainability attributes will seem on Yelp enterprise pages.
Yelp at the moment introduced a brand new addition to its platform: searchable, eco-friendly enterprise attributes. It’s free for companies so as to add these attributes.
Yelp’s new attributes. There are 5 new eco-friendly attributes:
- “EV charging station out there”
- “Plastic-free packaging”
- “Offers reusable tableware”
- “Convey your individual container allowed”
- “Compostable containers out there.”
Yelp has mixed these 5 new attributes with a pair of present ones – “Bike parking” and “Vegan” – that allow companies spotlight all of their eco-friendly choices.
The place the attributes might be seen. Yelp stated that the attributes will seem on enterprise pages beneath the Facilities and extra part on the net. On Yelp’s app, the attributes will seem within the Data part. Yelp will even spotlight the attributes for enterprise listings in search outcomes.
What it appears to be like like. Right here’s a screenshot from Yelp of the brand new attributes as they seem beneath the Facilities and extra part, with a easy Sure or No designation:
And right here’s what they seem like if a consumer looked for [eco-friendly restaurants]:
Easy methods to add the attributes. You possibly can add these attributes by logging into your Yelp for Enterprise account and enhancing the Enterprise Info part. Yelp will even ask shoppers to assist with the attributes through Replace the group questions on Yelp enterprise pages.
Why we care. If your small business or firm affords eco-friendly choices, it is a good method to spotlight that in your Yelp enterprise web page. It’s additionally good for customers to shortly see it in Yelp’s search outcomes. Any method to make your small business stand out can doubtlessly assist drive visitors and gross sales. So if you happen to use Yelp and provide these eco-friendly choices for patrons, be sure that to make use of those new attributes.
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About The Creator
Danny Goodwin is Senior Editor of Search Engine Land. Along with writing every day about website positioning, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention sequence, SMX – Search Advertising and marketing Expo. Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
