Yelp’s new Highlight Adverts present manufacturers with the power to advertise 7-30 second movies or static pictures on Yelp’s homescreen. Yelp says the brand new advertisements are an evolution of their Seasonal Highlight Adverts, which allowed manufacturers to advertise static advertisements associated to seasonal or vacation choices.
Yelp added that after launching Seasonal Highlight Adverts they noticed elevated demand from manufacturers wanting seen homescreen advertisements even past the vacations.
Yelp Retailer Visits. The Highlight Adverts may additionally give manufacturers one other approach to measure influence by way of their first-party knowledge attribution device, Yelp Retailer Visits. Manufacturers utilizing Highlight Adverts will solely attain individuals bodily close to their shops, who’re probably to transform into clients. To see Highlight Adverts, customers should opt-in to location concentrating on.
The way it works. Highlight Adverts run for 28 days and types can check as many various creatives and messages as they need throughout that interval. Regional manufacturers may purchase Highlight Adverts, which is able to give them entry to some homepage stock beforehand obtainable solely to manufacturers with a nationwide
footprint.
Why we care. Nationwide and regional manufacturers with bodily areas corresponding to eating places or storefronts ought to check Yelp’s new Highlight Adverts. Yelp didn’t give us any indication of the prices concerned, however you may attain out to their group right here.
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About The Writer
Nicole Farley is an editor for Search Engine Land masking all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.
