Across the globe, advertisers are going through elevated strain to reveal the affect of their advertising spend on enterprise outcomes. They’re working tougher than ever to optimise investments, attain their audiences, and drive efficiency throughout channels and codecs. On prime of this, they’re navigating the shifting of customers from linear TV to streaming platforms and an evolving id panorama.
As a world market for premium promoting, Xandr has all the time championed collaboration throughout the complete ecosystem to develop options that empower the open internet. As a part of this mission, Xandr seeks to ship distinctive worth throughout the promoting panorama that addresses the core wants of consumers, sellers, and customers.
A brand new media shopping for platform is born
This 12 months, Xandr collaborated with Globo, the biggest Brazilian TV broadcaster, to launch a brand new programmatic media shopping for platform known as GAMA. GAMA brings new options for media shopping for to the promoting market in Brazil. It was constructed to fulfill the wants of advertisers and companies throughout the area by combining the performance of Xandr’s Make investments DSP with unique entry to Globo knowledge. The providing gives a list market with unique entry to premium related TV (CTV) stock, data-driven efficiency administration, and supply throughout model protected environments, all of which assist to handle native purchaser challenges available in the market.
Xandr addresses advertiser challenges in particular markets
Whereas this can be a main milestone for Xandr and Globo within the Brazilian market, this isn’t the primary occasion the place Xandr has partnered with a serious media firm to ship progressive programmatic options to assist deal with advertiser challenges in a selected market.
In 2021, Bell Media, Canada’s main content material creation firm and media broadcaster introduced a strategic alliance with Xandr to launch a proprietary omnichannel DSP for advertisers. The Bell DSP is powered by Xandr’s Make investments platform and permits Canadian advertisers to simply activate data-driven programmatic campaigns on premium and unique stock choices throughout channels with beneficial first-party and third-party knowledge and main expertise.
With GAMA in Brazil and Bell DSP in Canada, Xandr is leveraging its full stack to ship progressive options in key markets that permit advertisers to effectively and successfully attain their desired customers with related and impactful messages and drive true outcomes for his or her enterprise. Xandr’s expertise is strong and versatile and could be customised to handle the particular challenges of media companions in different international markets. That is only the start.
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