WPP has launched an on-line archive in honour of Jeremy Bullmore, long-serving chairman of JWT and a WPP director. Bullmore is 93 this week.

The archive contains varied of Jeremy’s works: at all times a chic author this ranged from realized tomes on promoting to his stints as agony aunt for Marketing campaign and Administration At present.

Bullmore started his profession as a copywriter at JWT in 1954, then the UK outpost of the venerable American company. JWT was credited, amongst different issues like launching quite a few profitable manufacturers, with introducing preppy button down shirts to London – Jeremy’s customary apparel.

When Martin Sorrell’s nascent WPP purchased JWT in 1987 Bullmore didn’t skulk in his tent however took up residence at WPP HQ in Farm Road, Mayfair, offering an mental coating for what many in adland thought to be the fashionable model of invasion by a barbarian horde (albeit not an particularly quite a few one.)

However Jeremy has at all times been honest in his perception in what promoting can do (and might’t) and by no means afraid to maneuver with the occasions, nevertheless turbulent. He richly deserves his archive.

Right here he’s with former JWT colleague Stephen King again in 1974 on manufacturers.