Have you ever ever puzzled what makes a Microsoft Promoting Celebrated Companion particular? How they utilise Microsoft Promoting to drive enterprise and attain new prospects? Or what merchandise they use to make the most important affect? We caught up with Wriggle Advertising, our World Product Champion Award winner and September 2022 Celebrated Companion, to get an inside take a look at the superb work that earned them this unique title within the first place!
What are the Microsoft Promoting Companion Celebration World Awards?
The Microsoft Promoting Companion Celebration World Awards is a bi-annual recognition programme for our Companion tier members that goals to recognise excellent, inventive, and efficient work by our Companions. This programme was expanded globally to all enrolled Companion tier members in September 2022 and highlights distinctive work throughout three awards.
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PARTNER GROWTH AWARD
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PARTNER CULTURE & COMMUNITY AWARD
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PRODUCT CHAMPION AWARD
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| Awarded to the Companion that confirmed probably the most progress via income, new accounts, and/or certifications within the earlier 6-12 months. |
Awarded to the Companion who fostered variety, fairness, inclusion, alternative, or philanthropy inside their organisation, of their consumer technique, and/or neighborhood. |
Awarded to the Companion who adopted and championed a brand new function for the best affect and outcomes potential. |
You may be a Celebrated Companion too! Apply to enroll within the Microsoft Promoting Companion Program for an opportunity to change into a Celebrated Companion throughout our subsequent spherical of nominations beginning 3 April 2023.
We had the chance to interview the CEO/Founding father of Wriggle Advertising, Nick Gianfreda, and the Head of Paid Search, Dion Williams. Wriggle Advertising is our September 2022 Microsoft Promoting Celebrated Companion and World Product Champion Award winner.
Q: Inform us a bit of about Wriggle Advertising—historical past, present dimension, viewers, and enterprise goals.
A: At Wriggle Advertising, we make use of consultants of their respective fields and supply a return on funding (ROI)-focused digital advertising service to our purchasers. The enterprise was based in 2014 and has grown exponentially during the last 18 months; doubling each workers and turnover by monetary 12 months finish (FYE) 2022 with the assistance of Microsoft.
We offer trustworthy digital advertising recommendation and implement digital methods which are tailor-made to every consumer throughout mediums which are greatest suited to attain their goals. All through the years, Wriggle has developed inside the digital sector, including extra providers similar to Microsoft Promoting administration serving to to extend digital efficiency for companies of all sizes.
Our fame is constructed on delivering a clear, results-oriented service that creates genuine two-way conversations. We don’t focus holistically on one particular space, however as a substitute present a cohesive method to promoting over a number of channels, protecting in thoughts our purchasers’ total advertising technique, and influencing their buyer’s end-to-end journey.
Q: What’s Wriggle Advertising’s imaginative and prescient, mission, or specialisation?
A: At Wriggle, we’re a full-service digital advertising company, and our mission is to offer our purchasers with a strong and constant ROI via digital campaigns which are tailor-made to their enterprise wants.
We offer data-driven outcomes by creating robust partnerships, embracing progressive methods, and adopting new options. We love innovation that helps to develop our purchasers’ companies, and our mission is to resolve necessary enterprise challenges throughout the digital panorama utilizing digital innovation.
Q: What affect to your online business have you ever been in a position to drive with Microsoft Promoting?
A: Microsoft Promoting has allowed us to develop our service providing to our present consumer portfolio in addition to goal new purchasers. It permits us to work throughout a wider vary of sectors in a win-win situation. Now we have been in a position to additional develop and educate purchasers about the advantages of Microsoft Bing and its search companions. In the end, by providing Microsoft Promoting, we’ve raised the profile of Wriggle Advertising and are seen as main consultants on this space.
Q: What are your favourite instruments or options inside Microsoft Promoting and why?
A: Microsoft Promoting has many alternative options and options that drive and improve our outcomes. Automated bidding methods and Good Buying assist to make the bids dynamic for every public sale, permitting us to change into more and more aggressive. Implementing good bidding methods, similar to goal return on advert spend (ROAS), has actually helped us to get one of the best return for our purchasers, particularly these with smaller budgets. With this, we are able to tailor our methods to particular person purchasers while being proactive as a substitute of attentive to additional improve ROI.
Q: What’s your biggest success with Microsoft Promoting up to now?
A: Our greatest success with Microsoft is the variety it brings to our enterprise and purchasers. Microsoft Promoting allows us to cowl a variety of demographic and person bases, which in flip advantages our purchasers. We will goal a variety of sectors and verticals from Footwear to Prints and even Engineering. This has benefited each our e-commerce purchasers in addition to these that concentrate on lead technology and model consciousness.
Q: How do you see your relationship progressing with Microsoft Promoting and why?
A: Sooner or later, we hope our relationship continues to develop with Microsoft Promoting as we proceed to develop our portfolio, improve promoting spending, and introduce new purchasers to the platform. We see our relationship creating to the purpose the place we profit from a 1-on-1 collaboration with a Microsoft consultant who can present us with the most recent updates, permit us to enroll into betas earlier than normal launch, and additional champion the advantages of the most recent and unique options Microsoft Promoting has to supply.
Q: Have you ever had any optimistic experiences or working relationships with individuals who work inside Microsoft Promoting or Microsoft Promoting Assist?
A: Assist is at all times very pleasant and private, at all times asking how your day is, and providing private insights into their very own lives, making conversions much less transactional. They at all times perceive when help is and isn’t required and don’t push their very own agenda over purchasers’ wants/goals.
Q: How does your organization embody the World Product Champion Award?
A: Wriggle Advertising embodies the Product Champion Award by selling innovation to our purchasers as a substitute of stagnating, which is what permits us to proceed to be business consultants. Championed by our Head of Paid Search, Dion Williams, who strives to ship outcomes and pushes not solely himself ahead, however our enterprise and purchasers’ companies with innovation, always researching and creating our service.
Q: What product options supplied by Microsoft Promoting do you depend on probably the most to attain your imaginative and prescient?
A: A singular function of Microsoft Promoting that we depend on is viewing search companions. This offers us full transparency and visibility, which means we’ve information on which web sites are eligible to serve our advertisements. With this data, we are able to then adapt and tailor our methods to particular person purchasers to additional improve ROI.
Thanks to Nick Gianfreda, Dion Williams, and the crew at Wriggle Advertising for strolling us via which merchandise they utilise to drive outcomes, and the way partnering with Microsoft Promoting has positively impacted their enterprise!
Don’t miss out on our different Companion Celebration World Award Winner spotlights—1UP Digital and Dealer
If you happen to haven’t enrolled within the Microsoft Promoting Companion Program but, just be sure you apply at microsoftadvertisingpartners.com so that you’re eligible for the subsequent spherical.
If you happen to’re an enrolled Companion, keep related with us and on top of things on all issues Companion-related by becoming a member of the Microsoft Promoting Companion Group on LinkedIn.
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