Wonderhood Studios, which doubles up as a movie and TV manufacturing firm, makes a Christmas movie yearly, this time in help of Samaritans highlighting loneliness. Apparently 4 million Brits at the moment are classed as chronically lonely, which makes Christmas much more of an ordeal.

Written by Sofie Saietz and Simone Weilborg and directed by Theo James Krekis for Knucklehead.

Samaritans’ Matthew Grey says: “We live in unsure instances and the world has turn out to be, for a lot of, a really worrying place. The impression of the worldwide pandemic, in addition to considerations across the cost-of-living disaster, is affecting many individuals.

“We’re delighted that Wonderhood Studios have chosen to lift cash and consciousness for Samaritans. Each 10 seconds, our volunteers reply to a name for assist and it’s due to the superb help of organisations like Wonderhood Studios that our volunteers can proceed to be there for anybody struggling to manage, anytime of day or evening.”

Charming, trendy and pertinent.

MAA inventive scale: 8.