A brand new marketing campaign by Vienna’s girls’s shelters round Worldwide Ladies’s Day on March 8, 2022 is meant to encourage girls affected by violence to get assist, but in addition to attract consideration to the truth that “violence in opposition to girls” is a worldwide downside and a violation of human rights. Within the worst case, the violence ends in femicide, in 2021 there have been 31 girls in Austria who had been murdered by their (ex) companions. No matter any age or social class, these crimes have a standard denominator: the indescribable struggling of ladies in our society, the no one ought to need to know. The initiative addresses precisely this – with out intimidating depictions of violence, with out complicated messages or constructed eventualities.