The WNBA playoffs are right here, and so are the manufacturers.
Amid record-breaking WNBA TV viewership (up 21% over 2022) and attendance (up 16%), Deloitte is launching a brand new sports activities advertising and marketing marketing campaign celebrating ladies on the court docket and within the convention room.
A sequence of 4 30-second spots, created alongside Ryan Reynolds’ Most Effort company, will star present and former WNBA gamers Diana Taurasi, Sydney Colson, Theresa Plaisance and Adweek cowl star Sylvia Fowles, with the artistic making its debut tonight.
Among the many highlights is the WNBA gamers in awe of the achievements of girls in enterprise, fawning over execs as they signal LinkedIn photographs or attempting to draft successful (enterprise) rosters.
The marketing campaign will air on ESPN and ABC all through the WNBA postseason, which is underway and runs by way of mid-October. These spots may also be accompanied by a full suite of social and digital media placements.
“The continued development of girls in sports activities and enterprise is crucial to assist create a extra various, inclusive and equitable society,” Jason Girzadas, CEO, Deloitte U.S., mentioned in an announcement. “At Deloitte, we’re deeply dedicated to variety, fairness and inclusion inside our personal group and society, and are pleased with the influential management of girls throughout our group. Our collaboration with the WNBA and Most Effort will shine a highlight on the unbelievable affect ladies leaders make every single day as position fashions and changemakers shaping the following technology.”
The analysis backs it up
The marketing campaign launched alongside a brand new survey from Deloitte, which discovered that 85% of girls who performed sports activities say it was essential to their profession success. These findings are even larger amongst ladies in management roles (91%) and girls who make $100,000 or extra (93%).