Let’s remind ourselves to not get too centered on the numbers and lose concentrate on the choices we’re making an attempt to make.

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As know-how has superior via the so-called Data Age, and information storage has change into cheaper — we’ve been holding onto a lot of information. We retailer information that’s many orders of magnitudes previous gigabytes and terabytes and petabytes. And all that information obtained saved in databases.

And management rejoiced. Mountains of information!

We had information on product onboarding and utilization, advertising and promoting, gross sales — every little thing. It was all there. Simply have a look at all these 1s and 0s gleam within the solar! This was, and nonetheless is, the info period.

The issue is, uncooked information doesn’t precisely exude “info”.

As soon as we began gathering all this information, we realized it wasn’t sufficient to have it, we wanted to get some worth out of it. So we began creating options like information warehouses, information lakes, even information lakehouses. The promise of those options was to, via totally different methods, extract info out of the uncooked information. By way of this we have been in a position to flip these 1s and 0s into numbers on dashboards. “Data”, in the event you…