Why You Ought to Do Seed Testing

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You’ve despatched your e-mail marketing campaign, and now it’s time to verify your metrics—99% delivered. Unbelievable! The subsequent questions you’ll almost certainly ask are, “What occurred after my e-mail was delivered?” and “How do I inform if it went to the inbox or the spam folder?”

We can assist.

Twilio SendGrid and Inbox Monster have teamed up to make sure you have the solutions to these crucial questions. In spite of everything, with a confirmed observe report of providing inbox placement monitoring at over 75 inbox service suppliers (ISPs) worldwide, automated seed testing is a breeze, due to Inbox Monster’s intuitive API integration course of.

The best way to arrange inbox placement checks

By way of Inbox Monster’s integration with SendGrid, entrepreneurs can arrange computerized inbox placement checks in a number of clicks. It takes little-to-no time to arrange and may give you highly effective insights. Right here’s how: 

  1. Log into Inbox Monster
  2. Go to Consumer Settings > Integrations
  3. Click on on SendGrid
  4. Enter the API key. 

That’s it! 

 

With the combination arrange, a person can click on the Play button throughout the Inbox Monster dashboard, choose the area they’d like to check, enter the content material, after which select to run an one-off inbox placement check. Or, a person can arrange a recurring inbox placement check for a selected sending area.

When the check is full (often inside 60 seconds), Inbox Monster’s Marketing campaign Evaluation view showcases the inbox placement charges for the marketing campaign. For those who discover spam placement at a specific inbox supplier, no want to fret. SendGrid’s Deliverability Service staff can assist you diagnose the problem and provide you with a remediation plan. 

Along with inbox placement outcomes, the Marketing campaign Evaluation report additionally measures quite a lot of different Deliverability KPIs that assist entrepreneurs perceive why points occurred, together with:

  • Content material evaluation 
  • Electronic mail authentication cross/fail
  • Spam lure hits for the marketing campaign 
  • Repute rating (Google and Microsoft)*
  • Energetic blocklistings on the domains and IPs at time of ship

*The repute rating at Google and Microsoft depends upon prior setup and integration of Google Postmaster Instruments and Microsoft Sensible Community Information Providers, respectively. 

Arrange notifications

We all know everybody will get busy and won’t have time to manually have a look at seed check outcomes on a recurring foundation. Fortunately, you possibly can arrange extremely customizable notifications that may carry this essential placement info to you. These notifications assist you to obtain alerts through Slack and e-mail relating to inbox placement outcomes, blocklistings, spam lure hits, repute modifications, and extra.

Get entry to seed testing with Inbox Monster

Prepared to get instant entry to seed testing with Inbox Monster? Contact Gross sales immediately to buy a recurring Deliverability Service package deal

With steering from a Twilio SendGrid Deliverability Marketing consultant, together with metrics and insights from Inbox Monster, you’ll be effectively in your strategy to getting probably the most out of your e-mail program.