We’re B2B entrepreneurs. We’ve all seen a gazillion Mission and Imaginative and prescient Statements.

Most of them suck. Bland, apparent, uninspiring…

Right here’s the most effective we’ve seen in years. It’s by the Motor Neurone Illness Affiliation and it’s constructed on 5 easy, compelling guarantees. Learn this abstract (extracted and edited a bit from their full 5 Guarantees web page) and see how they make you’re feeling:

Promise 1: MND is treatable and in the end curable

“We’re in search of new collaborative drug discovery and improvement initiatives… taking us ever nearer to uncovering the causes of MND, efficient remedies and in the end a treatment.” 

I like this as a result of it’s soaked with hope. Makes me wish to assist.

Promise 2: Everybody will get the care they want, after they want it.

“Co-ordinated multi-disciplinary care is the perfect means to make sure an individual with MND has entry to all of the healthcare professionals they want, on the proper time. Our 22 care networks throughout the nation present this. However not everybody with MND has entry to the identical degree of help. That should change.”

This can be a large, daring objective and an ideal motive to ask for cash.

Promise 3: Each day with MND counts.

“For folks with MND, expertise may also help life be the perfect it may. The MND Affiliation Suppose Tank is working with tech giants from around the globe to search out options to real-life issues.”

This one’s about sensible help for folks residing with MND—and about innovation too.

Promise 4: You might be heard.

“If we shout louder and to the correct folks, issues will change. If all of us be a part of collectively we are able to’t be ignored.”

Once more: optimistic, sensible and galvanizing.

Promise 5: Nobody faces MND alone.

“We’ll work to interrupt down obstacles that forestall folks with and affected by MND from accessing the assistance and help they want.”

That should really feel nice for anybody with MND and each household affected. Particularly as a result of it truly is true: you probably have MND, these guys have your again.

See how good that’s?

The 5 Guarantees are a mannequin for packaging up the story of a giant, advanced organisation working throughout many fronts and making their work come to life for individuals who could know little or no in regards to the topic. (Does that problem sound acquainted to you B2B of us?)

If you happen to ever get the transient to jot down your organization’s Mission & Imaginative and prescient assertion, it is a nice information.

The place inspiration meets motion

We found the 5 Guarantees of the MNDA as a result of Velocity is halfway by means of a giant fundraising effort for them.

It began when Tim, our much-loved head of operations, bought identified with MND—nevertheless it didn’t finish there.

The V crew is performing some wonderful and inadvisable issues to boost cash for the MNDA.
There’s a web page about it right here. (Finest click on you’ll ever click on, karma-wise).

Issues like strolling your entire size of Hadrian’s Wall (89.4 miles in six days). Sponsor the crew right here!

Or biking for twenty-four hours straight in Richmond Park.

Or coming into 5 groups within the London Triathlon.

Or providing a brand new service referred to as Excessive Velocity, through which Stan and Doug do a fast-track, intensive positioning engagement for a B2B tech firm—for a donation solely.

Take a look at all the Velocity Helps MNDA web page.

If the 5 Guarantees impressed you as a lot because it did us, I hope you’ll assist us out by supporting one or (what the heck) all of those grueling fundraisers.