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HomeMarket ResearchWhy the slowdown of gaming equipment doesn’t inform the entire story

Why the slowdown of gaming equipment doesn’t inform the entire story


The gaming business is large enterprise. Extremely anticipated ‘AAA’ recreation releases usually usher in gross sales income that rivals and even surpasses blockbuster movies – on high of extra income streams supplied by DLC, in-game buying, on-line play and merchandising.  

There may be additionally an enormous ecosystem of product classes associated to console and PC gaming. From the most recent displays, keyboards and gaming mice to headsets and specialised PCs, avid gamers have an enormous quantity of selection in relation to gaming equipment.  

Gaming is extra in style than ever in each nook of the globe. So why did the video games accent market see a big decline in 2022 – and what does the info recommend 2023 has in retailer?


2022: not a terrific yr for gaming equipment  

Like a whole lot of classes associated to residence leisure in 2020/21, most gaming classes noticed a progress in gross sales as individuals reacted to the prospect of extended social distancing with upgrading their setups. Nonetheless, the image was not completely constructive – as the availability chain disruption started to chunk. Whereas a lot of the headlines focused on provide points referring to the newly launched PS5, a widespread lack of elements and uncooked supplies extensively impacted the business.  

Disruptions referring to Covid-19 and continued provide chain challenges continued into 2022, the place they mixed with low shopper confidence, inflation and market volatility. Together with an enormous a part of the worldwide economic system, gaming accent classes noticed a decline in 2022 as many shoppers determined to carry off on sure purchases. The one exceptions to the development have been cell PCs and SSDs.  



Whereas reducing gross sales has been the general development, there are areas of progress too. Premium merchandise that may assist with a selected buyer want have bucked the development. 


Continued curiosity in premium merchandise  

2023 started with a excessive diploma of uncertainty for producers and retailers. Within the TCG and IT market usually, we’re seeing quite a lot of traits affect buying choices. With many shoppers decreasing the variety of purchases they make, they wish to make those they do make rely. Usually, this implies premium merchandise that supply greater efficiency, extra performance, or sturdiness. 

We will see these two traits taking part in out in gaming accent classes.  

Gaming mice  

Shoppers are displaying a rising desire for cordless and Bluetooth mouse designs. That is primarily as a result of this implies fewer wires and simpler transportability. Avid gamers additionally used to concern time lags when taking part in and as this has change into much less of a problem, wi-fi and Bluetooth gaming gadgets have change into extra in style. However we’re additionally seeing the emergence of a number of new premium options and designs, that would drive elevated income over the approaching years, as for instance optical switches. As the costs of cordless and Bluetooth fashions proceed to fall, we’re more likely to see their share of the market proceed to extend. 


The identical traits may be seen within the gaming keyboard class, the place smaller and cordless fashions continued to develop their share all through 2022. The massive traits which are more likely to see progress in 2023 are extremely slim and absolutely customizable fashions. These merchandise enable prospects to tailor the format, form and kinds of keys used within the designs they purchase. Like gaming mice, the price of Bluetooth fashions has decreased considerably since 2020 – as has the value of tenkeyless and 60% measurement fashions. 



What in regards to the Metaverse? 

2023 will even see continued exercise and curiosity associated to the Metaverse. Many companies are positioning themselves to compete on this house, though a big diploma of uncertainty nonetheless exists as to what the income potential of the metaverse is for a lot of sectors.  

Avid gamers are more likely to be early adopters of the metaverse and VR as many already play Huge Multiplayer Video games equivalent to Fortnite, ROBLOX and Minecraft. As such they are going to already know methods to work together in these areas, in addition to be extra keen to buy the {hardware} and software program wanted to entry them. 


A quickly evolving sector  

The excellent news is that gaming stays a excessive progress market. Not solely is the variety of avid gamers anticipated to proceed rising over the subsequent few years, however they’re additionally more likely to proceed buying merchandise that assist improve that have, both by means of superior efficiency or a simplified setup. Gaming equipment are usually not as costly as different leisure merchandise, so we may see shoppers proceed to purchase to deal with themselves. As a bunch, avid gamers additionally are likely to spend more cash on their gadgets – serving to to drive margins and revenues.


The gaming equipment market is fast-paced, aggressive and all the time evolving. Staying on high means understanding what your shoppers are considering – which is the place gfkconsult is available in.  

Visit gfkconsult


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