Adweek: Did you might have a hand in growing the “Recycled Plastic Surgical procedure Heart” spot, and what appealed to you in regards to the thought?

Whitney Cummings: I had zero need or must form the spot comedically—I cherished how dry and absurdist it was. And my intuition as a comic is normally to be extra arduous joke-driven, so I attempted to maintain my clown mind away from it as a lot as I might so it might keep as bizarre and satirical as potential. I additionally spent most of my time on the spot getting 4 additional faux boobs, so I needed to spend most of my power making an attempt to not ship selfies to exes.

AW: How do you determine which manufacturers you’ll work with and which affords are non-starters?

WC: At a time the place it’s so tempting to take each partnership that comes alongside, I’m very cautious. As a lot as it will make me sound like a jerk, I do typically eye-roll once I see a star do what looks like a cash seize. If it seems like I’m the proper individual for the marketing campaign, I think about it. I name out firms on a regular basis, so I by no means need to be in a scenario the place I really feel like if I take a partnership with a model, I’ll be silenced or censored in any method. No sum of money is value being silenced as a comic—we have already got sufficient individuals and firms telling us what we are able to and might’t say.

AW: Should you can readily title the Snapple woman, the Budweiser frogs and “wassup” guys and KFC FCK, you could actually be steeped in promoting lore?

WC: I’m such a business dork—rising up, I needed to be in commercials greater than something. Lifeless critical. It’s the place all of the comfortable households and excellent kitchens have been. I’ve at all times needed to be a part of spots that may stand the take a look at of time and intention to entertain the viewers. You might have so little time to catch individuals’s consideration today, so I like working with individuals who perceive that and would reasonably have a pair individuals wince than downright not discover it in any respect.

AW: How do you assume the Liquid Demise spot suits your model?

WC: Liquid Demise has an excellent edgy and funky aesthetic, but secretly healthful mission. I like that. The playfulness, the humor, the leaning into the lightness that may come from a darkish aspect is so eye-catching and charming to me. I like that it’s given a wholesome drink to sober individuals and youngsters who need to really feel cool. As an adolescent, all you need is to have a cool bottle in your hand at events, and the one eye-catching bottles appear to have been jacked with caffeine or booze. All my pals who’re sober drink it as a result of it’s not promoting that you’re a get together pooper. I additionally love that it’s not plastic—it’s actually time for that nonsense to finish, and so they actually stroll the stroll.