Whitney Cummings Provides New Which means to Plastic Surgical procedure

By News Author

Whitney Cummings Provides New Which means to Plastic Surgical procedure

News Author

Whitney Cummings is a Hollywood multi-hyphenate, with appearing, writing, stand-up comedy, podcasting and producing on her resume. And she or he’s added a brand new ability lately as a “board-certified plastic surgeon,” or so she says in a Liquid Demise marketing campaign.

Besides that’s not true, in fact.

As a substitute, she’s taking her first starring flip in a high-concept Liquid Demise advert that mashes up a sustainability message with a ridiculous premise: Cummings, posing as a medical skilled in a crisp white lab coat, presides over a surgical procedure middle that repurposes plastic waste, turning it into implants for butts, chins and calves.

Spoiler alert—Cummings dips into her personal provide, exhibiting off three units of a sure physique half within the video’s ultimate reveal. “I’m not only a spokesperson,” she says, leaning right into a tacky outdated advert trope, “I’m additionally a shopper.”

As an investor within the firm and longtime ambassador of the canned water model, Cummings was a strategic match for Liquid Demise’s newest #DeathToPlastic campaign. And since she’s “hilarious, gregarious and tremendous collaborative,” she was a artistic match as properly, in response to Andy Pearson, the model’s vp of artistic.

The model didn’t need to take a sometimes earnest method to an environmental message as a result of customers are “so desensitized to unhealthy information,” Pearson instructed Adweek. But it needed to confront a fantasy—not all plastic trash will get recycled; solely about 5% does, per the model—and provide a farcical answer that includes placing the opposite 95% to work within the magnificence industrial complicated.

“If you wish to attain individuals, make them snicker about one thing constructed on a nugget of reality,” Pearson mentioned. “And there’s nothing stupider than the concept we are able to resolve the plastic air pollution downside by having everybody shove seashore plastics within our physique cavities.”

Cummings, a self-described advert nerd who has beforehand appeared in spots for fin-tech participant Affirm and contraception system Annovera, spoke to Adweek about curating her endorsements, talking her thoughts and discovering the “secretly healthful” underbelly of Liquid Demise.

Whitney Cummings helps Liquid Demise mash up a sustainability message in a farcical premise.