On Friday, Invoice Elward seen how a featured snippet had a header above it that learn “Commercial.” Invoice requested if this was a brand new Google Advert format from Google for featured snippet placement – the reply was no. The featured snippet merely picked up textual content on the web page that mentioned “Commercial” and put that within the featured snippet.

When this occurs, it will possibly look unhealthy for the location from who the featured snippet is arising for and it will possibly look unhealthy for Google. However the website does have some management over that featured snippet. they’ll attempt to use the data-nosnippet robots meta tag to dam Google from utilizing parts of their web page for snippets.

Here’s what went down on Friday when Invoice Elward posted about this:

Oh no, adverts within the featured snippet space on Google, can it’s? pic.twitter.com/145oMwU7mc

— Invoice Elward (@billelward) March 10, 2023

I replied, this isn’t a featured snippet Google Advert, it’s Google selecting up the textual content on the Mayo Clinic web page that claims “Commercial” and displaying it within the featured snippet. Featured snippets should not adverts.

Here’s what I identified; discover the featured snippet “Commercial” textual content:

So I clicked over to the web page and first seemed for that phrase, and yep, right here it’s:

Google’s Search Liaison confirmed that is the place it got here from, saying, “Appropriate. It is simply sadly selecting up the phrase as a part of the featured snippet. Not an advert. We do not have featured snippet “adverts.” Will cross it on.”

Appropriate. It is simply sadly selecting up the phrase as a part of the featured snippet. Not an advert. We do not have featured snippet “adverts.” Will cross it on.

— Google SearchLiaison (@searchliaison) March 10, 2023

Danny Sullivan, the Google Search Liaison, then beneficial wanting to make use of the nosnippet metag tag if this happens. Glenn Gabe identified that it will be the data-nosnippet tag you’d wish to use.

Utilizing data-nosnippet might assist right here (concentrating on textual elements of an html web page). Utilizing nosnippet is for the web page total and doubtless not what you need on this case. https://t.co/84L70cDlX5

— Glenn Gabe (@glenngabe) March 10, 2023

Anyway, figured I would share and spotlight this from Friday.

Discussion board dialogue at Twitter.