Now that we’re formally within the new 12 months, there’s no higher time to mirror on 2022. As all the time, there was no scarcity of monumental moments all through the tech house, with every thing from synthetic intelligence (AI) to augmented actuality (AR) making waves. Whereas lots of 2022’s traits will proceed to realize steam in 2023, there are a selection of recent traits rising this 12 months, particularly involving points like sustainability and privateness.
To raised perceive the place we’ve been and the place we’re headed, let’s take a fast look again on the prime tech traits from 2022, in addition to a glance forward on the prime tech predictions for 2023.
High 2022 traits
The wild world of Web3
Web3, a decentralized iteration of the web, arguably made a much bigger influence on the zeitgeist in 2022 than ever earlier than. We witnessed a few of the highs and lows of Web3 this previous 12 months, from the rise of decentralized autonomous organizations (DAOs) to the downturn all through the cryptocurrency and non-fungible token (NFT) industries. Although Web3 would possibly proceed to expertise rising pains, don’t depend it out simply but — curiosity remains to be sturdy, with 81% of customers who’re conscious of Web3 pondering that it has the potential to enhance their wellbeing, in line with Nationwide Analysis Group.
Progress of the metaverse, VR and AR
The metaverse continued to develop all through 2022, carrying momentum from Fb’s transition to Meta final fall. Its potential makes use of have been additional explored — particularly within the occasion house, with each manufacturers and customers internet hosting every thing from weddings and launch events to live shows and trend reveals. In tandem with the expansion of the metaverse, digital actuality (VR) and AR applied sciences additionally grew, increasing past leisure and into industries like schooling, healthcare and extra.
In 2022, curiosity in superior connectivity — equivalent to 5G mobile, Wi-Fi 6 and low-Earth-orbit (LEO) satellites — soared significantly, resulting in breakthroughs throughout industries. In response to McKinsey’s 2022 Expertise Developments Outlook, organizations investing in superior connectivity have found that consumer experiences are enhanced, employee productiveness is elevated and enterprise development is accelerated. Superior connectivity additionally advantages VR, AR and different rising tech, rising the variety of related gadgets and powering higher experiences.
High 2023 predictions
The rise of generative AI
AI’s reputation continued to ascend in 2022, seen via the thrill surrounding instruments equivalent to ChatGPT and DALL-E. However as AI continues to advance, 2023 might be an excellent greater 12 months for the tech. Generative AI, particularly, is about to grow to be a staple within the workflows of tens of millions of execs.
Guided by human enter and experience, generative AI helps produce every kind of content material. From writing, proofreading and graphic design to analytics and buyer assist, generative AI holds the facility to play a robust function in any variety of settings. And whereas some concern that this know-how will put folks out of labor, generative AI is really at its greatest when working alongside people — not within the place of people. With extra employees starting to embrace generative AI, I anticipate that we’ll hear many success tales in 2023, bolstering the way forward for this rising tech.
Extra deal with knowledge privateness
The extra know-how turns into highly effective and handy, the extra we are likely to grow to be reliant on it. And the extra we depend on our tech, the extra delicate data that we share with it. It’s crucial to make sure that our knowledge is safe. Sadly, although, this isn’t all the time a given.
As issues surrounding knowledge privateness heighten and the persistent menace of cybercrime looms over companies and customers alike, we will anticipate to see extra tech platforms and providers prioritize knowledge safety — particularly contemplating that new privateness legal guidelines might be taking impact in some states. In these efforts, tech platforms are additionally certain to grow to be extra clear with clients concerning data safety protocols, particulars round knowledge storage and the steps being taken to stop cybercrime. As this turns into extra commonplace, tech firms that fail to comply with swimsuit are prone to fall behind extra proactive rivals.
Funding in environmentally sustainable tech
Environmental, social and governance (ESG) was one among 2022’s company buzzwords, however relaxation assured it’s not leaving the lexicon any time quickly. Shoppers and stakeholders are actually extra involved with sustainability than ever earlier than, and as many data-driven applied sciences take a toll on the atmosphere, “greener” tech might be championed in 2023 and past.
Trying notably at blockchain know-how and knowledge facilities, waste of assets might be decreased by eradicating pointless knowledge or not working redundant algorithms. Though such tech faces probably the most scrutiny on the sustainability entrance, different tech firms nonetheless have to deal with mitigating environmental impacts shifting ahead. Equally to knowledge privateness, the businesses that take proactive steps towards sustainability will achieve credibility, whereas the laggards are prone to lose clients and buyers because the local weather disaster turns into extra pressing.
Following an thrilling 12 months in tech, 2023 is prone to deliver an excellent greater 12 months of breakthroughs. With extra focus being positioned on the progress of superior know-how, we’re set to witness some main enhancements all through the house, bettering our world within the course of.
Concerning the Writer: Andrew Meranus is the EVP of Gross sales & Income at PRophet, the AI-driven DaaS platform that predicts media curiosity and story sentiment earlier than sending a pitch. On this function, Andrew directs the general development, gross sales and income technique for the corporate together with CEO & Founder Aaron Kwittken. Previous to becoming a member of PRophet, Andrew was SVP, North America at Piano Software program, the main digital expertise cloud platform that permits clients to create personalized digital experiences and construct industrial relationships with end-users.
Andrew has in depth expertise in partnerships, alliances and gross sales having held senior management roles at ScreamingMedia/Pinnacor, PR Newswire and Cision.
Andrew resides in Montclair, NJ together with his spouse, two youngsters and a canine named Cody!
PRophet is the first-ever A.I.-driven platform, constructed by and for PR professionals, to make use of a proprietary mixture of pure language processing and machine studying to foretell media curiosity and story sentiment earlier than you ever ship a pitch.